Firms boost corporate social responsibility in Asia Pacific
The most recent IBM study of CEOs around the world finds that leaders of Asia Pacific firms are investing in Corporate Social Responsibility (CSR) faster than any of their global peers.
The survey, “The Enterprise of the Future,” collected data from 1,130 CEOs in 40 countries and 32 industries, including 400 CEOs from across the Asia Pacific region and 100 CEOs from Greater China. In Asia Pacific, CEOs reported they were increasing their CSR investment an average of 42 percent investment compared to a global average of 25 percent.
“The Asia Pacific CEO has embraced the characteristic of being genuine not just generous in their application of CSR,” said Steven Davidson, Vice President and Partner, Strategy & Change Consulting, Asia Pacific & Greater China Group, IBM Global Business Services. “They see CSR as a key and differentiating component of their business strategy. This is especially evident in the Study, where 81 percent of Asia Pacific CEOs and 84 percent in Greater China confirm they have high expectations of CSR compared to 69 percent of CEOs globally.”
The CEOs in the region are also bullish about the impact of rising prosperity in emerging economies. According to the survey, 82 percent of CEOs across Asia, and 93 per cent in Greater China had this positive outlook, compared to 67 percent globally.
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