Communication and Entertainment are Now Ready to Wear: Motorola and Burton Launch the Audex™ Jacket Series
Wearable technology is here, now with the integration of Bluetooth® wireless technology and cutting-edge snowboarding gear
Libertyville, Ill and Burlington, VT. – 9 December 2005 – Kicking off the winter sports season, Motorola Inc. (NYSE: MOT), a global leader in wireless communications, and Burton Snowboards today announce the commercial availability of the Bluetooth-enabled Audex Jacket Series.
The new Audex jacket allows winter sports enthusiasts to experience seamless connectivity – at the touch of a button – from one environment to the next. The product was jointly developed by Motorola and Burton to bring wearable technology to active consumers
“It is with great enthusiasm that we announce the commercial availability of the Audex Jacket Series,” said Bruce Hawver, VP and Director, Companion Products Group, Motorola, Inc. “Whether you’re an amateur rider or professional, this jacket equipped with Bluetooth wireless technology will change the way you connect – on and off the slopes.”
“Music and technology are a huge part of the snowboard culture,” says Bryan Johnston, Burton’s VP of Global Marketing. “The Audex line makes it easier than ever to listen to music and pick up calls whether you’re riding up the lift or grabbing a taxi downtown.”
The Audex jacket line is a combination of Bluetooth Wireless technology from Motorola and Burton snowboarding gear, resulting in outerwear that acts as the control center for handsfree communication and entertainment while on the slopes...or wherever a consumer may go.
At the center of the Audex jacket is a control panel located on the left-hand sleeve, allowing for simple and easy access to your incoming and outgoing calls, and music selections. Connect a Bluetooth-enabled mobile phone to the panel wirelessly, while hooking up your iPod player via hidden, unobtrusive wires within the jacket. Speakers and a microphone are located in the hood for taking and making calls as well as listening to music.
The Audex jacket is the first in a line of products co-developed by Motorola and Burton. The next products, the Audex Protective Gear, will be available starting in 2006. The gear includes the Audex Helmet and Audex Padded Hat, both equipped with Bluetooth stereo headphones, featuring easy-to-use control buttons for convenient and wireless on-the-go talking or music-listening.
Pricing and Availability
The Bluetooth®-enabled Audex™ Jacket Series is now available online at www.burton.com and Burton specialty shops. Costs range from $599.95 for the jacket. For more information on product and Motorola’s relationship with Burton, please visit www.hellomoto.com/burton.
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need on the go. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: www.motorola.com.
Burton Snowboards is a pure snowboard company solely dedicated to creating and perfecting a full range of the best snowboarding equipment and apparel. Founded in 1977, Burton has fueled the growth of snowboarding worldwide through its team of top snowboarders and successful programs such as Learn To Ride (LTR), the Chill Foundation and the Open Snowboarding Championships. Privately held and headquartered in Burlington, Vermont with international offices in Innsbruck, Austria and Tokyo, Japan, Burton has been the industry market share leader since its inception. www.burton.com.
Note to Editors: Digital imagery of the Motorola Burton products can be seen at www.motorola.com/motoinfo.
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