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The Licensing Agency and Macrovision’s Trymedia Games Offer Consumer Choice on Computer Hardware Bundled Game Disks


SAN FRANCISCO December 8, 2005-The Trymedia® Games division of Macrovision® Corporation (Nasdaq: MVSN) together with The Licensing Agency (TLA) today officially launched the Gold Disk Promotion service for games. The program, created by TLA, uses Macrovision’s technology to offer hardware and software manufacturers and product goods company’s a selection of PC software that can be used as a premium. The consumer can try out each game and instantly select titles they want to own as their free premium. Sapphire Technology is the first to take advantage of the service.
“Games are a popular and fun premium item, but it’s tough for vendors to pick just one game that will appeal to customers across the board,” said Fred Amoroso, Macrovision’s CEO. “Now OEMs can give consumers a wide choice to select a game that suits their individual preferences.”

The premium bundle options offered are presented to the consumer on a CD, DVD, or as an on-line promotion filled with a selection of full version game trials. Macrovision’s technology allows full version game trials to be instantly unlocked with an activation code. TLA, as Trymedia’s exclusive OEM representation agency, is licensing all content, as well as developing and creating the marketing programs on behalf of the OEM and product goods companies. Manufacturers can allow the other content on the disk to be purchased instantly at a discounted price using Trymedia’s technology, offering even more value to the end user.

“It’s a competitive marketplace,” remarked Kurt Erikson, Senior Marketing Director and Marcom Director, Sapphire Technology. “The Gold Disk Promotion is a simple way for Sapphire to differentiate our product from other graphic card vendors and help us make the sale.”
Sapphire has already joined The Gold Disk Promotion service and begun shipping bundled game disk premiums with 500,000 units of graphics cards and accessories being distributed worldwide. OEMs can find more information at

About The Licensing Agency (TLA)
Founded in 2002 by Jill Goldworn and Denis Hure, The Licensing Agency, creators of The Gold Disk Promotion, represents publishers in the videogame, music and film industries, distributing their products to the OEM and Premium markets. TLA offers a wide selection of digital content (CD-ROMs, DVDs, Audio CDs, PDA, mobile phone products) that can be customized to meet a variety of promotional needs. TLA, with offices in Europe, America and Asia is able to provide titles for markets on a worldwide basis. More comprehensive information on TLA and its products is available through it worldwide website at

About Macrovision
Macrovision develops and markets content and software value management solutions for the video, music, games and software industries. Macrovision’s technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnet™ universal licensing platform and the InstallShield® suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision’s technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide. More information about Macrovision can be found at

About Macrovision’s Games Division
Macrovision recently acquired Trymedia Systems in order to offer a robust solution for the secure distribution of PC games across the physical and digital worlds. This acquisition provided the foundation for the newly formed game division within Macrovision. Macrovision’s games division is a leading provider of secure digital distribution services and operates the world’s largest distribution network for downloadable games. Macrovision’s technology solutions provide game publishers, portals and retailers with content protection, eCommerce and distribution services to maximize their PC game sales. The company’s game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering games to legitimately download, purchase, subscribe to and share. Macrovision’s games division is headquartered in San Francisco. Please visit to learn more about Macrovision’s game technology and services.

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© Macrovision 2005. Macrovision, FLEXnet, InstallShield and Trymedia are registered trademarks or trademarks of Macrovision Corporation. All other brands and product names and trademarks are the registered property of their respective companies.


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