Akamai Selected as a Key Technology Provider for Newly Launched Borders.com
Borders Leverages Multiple Akamai Solutions to Deliver an Enjoyable and Engaging Online Shopping Experience
CAMBRIDGE, MA .- Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, today announced that Borders® has selected Akamai as a key technology provider for its newly launched e-commerce site - Borders.com. Leveraging Akamai’s Dynamic Site Accelerator, Media Delivery and Stream OS® solutions, Borders can improve and accelerate site performance and efficiently manage and deliver dynamic, rich media content in the Adobe® Flash format on the site.
The new Borders.com site brings the bookstore experience online with innovative features such as the Magic Shelf, a virtual bookshelf that allows customers to easily view book, music and movie titles much as they would browse the book tables, displays and shelves in their favorite Borders store. Akamai’s solutions are designed to help accelerate the delivery of dynamic, interactive content on the Magic Shelf, increase the download speed of shopping applications and improve the response time for the display of the entire Web page. In addition, by leveraging Akamai’s Dynamic Site Accelerator, Borders can enjoy improved scalability, performance and availability for the highest possible number of visitors without weighing down its own infrastructure.
The Borders.com site also includes original and exclusive video programming created by Borders. With the growing amount of online video content added onto their e-commerce site, Borders needed a high-quality digital media management tool to help them manage their online video assets. With the Akamai Stream OS and Akamai Media Delivery solutions, Borders can easily and efficiently manage and deliver their video content in Flash format, ensuring that their e-commerce site can serve up all the rich media content in a fast and reliable manner.
“By implementing Akamai’s suite of technology solutions, we can focus on delivering great services that ultimately translate into an enjoyable, reliable and engaging online shopping experience for our consumers,” said Kevin Ertell, vice president of e-business for Borders Group.
“As online communities become more sophisticated, consumers are seeking far more innovative, personalized features as part of their web experiences,” said Chris Schoettle, executive vice president, site acceleration, Akamai. “We are excited to be working with Borders on their new interactive and feature-rich e-commerce site. Akamai’s solutions help retailers such as Borders to not only improve site availability and performance but also to manage and control rich media assets in a quick and simply way. With Akamai’s site acceleration and media expertise, Borders is expanding its channels of interactivity with their valued consumers.”
Akamai’s Dynamic Site Accelerator helps accelerate the delivery of dynamic, rich interactive content, which helps customers meet today’s consumer expectations for a fast-loading, always available site, regardless of the number of images, amount of dynamically generated content or Internet conditions. The Dynamic Site Accelerator service is built on Akamai’s globally distributed platform – the most pervasive platform for content delivery and Web site acceleration, comprising 34,000 servers in 70 countries within nearly 1,000 networks.
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