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Memorex Rocks Out with Two Fun, New Digital Audio Player


MMP8590 Digital Media Player and Clip & Play MP3 Player deliver style and full functionality for any lifestyle

CERRITOS, Calif.- April 2008-Memorex, a portfolio brand of Imation Corp (NYSE: IMN), today added two digital audio players to its stylish line of consumer electronics. The Memorex MMP8590 Digital Media Player and Memorex Clip & Play MP3 Player connect consumers to their favorite music with the ultimate in chic portability. Whether you’re looking for a full-size or compact music player, Memorex offers two fun and easy-to-use choices for enjoying media on the go.

“The MMP8590 Digital Media Player and the Memorex Clip & Play MP3 Player cover both ends of the personal audio spectrum - from feature-packed to feather-light,” said Carla Pihowich, Memorex brand manager, Imation Corp. “The MMP8590 offers versatile functionality, while the Clip & Play is great for active users, but both are perfect for bringing more music into your life.”

MMP8590 Digital Media Player

The MMP8590 Digital Media Player gives consumers access to favorite music and photos on the go. It features up to 4GB of flash memory, a 1.5-inch color OLED screen with photo viewer and a digital FM radio. Available in white, pink/white and black, the Memorex MMP8590 plays MP3, WMA, WMA-DRM 10, WAV and JPEG files. It also includes a digital voice recorder, stop watch function and equalizer with presets. And music lovers can enjoy up to 12 hours of listening time with the built-in lithium-ion battery.

Included in the MMP8590 Digital Media Player package are a sport arm strap, earbud headphones, USB cable and music management software. It is now available at U.S.retail for a suggested retail price (SRP) of $59.99 for the 2GB model.

Clip & Play MP3 Player

Perfect for active lifestyles, the stylish Clip & Play MP3 Player features 2GB of flash memory in a white, pink or black compact design. Clip the player anywhere you like and enjoy your favorite tunes while on a walk, run, bike ride or working out. The petite Clip & Play MP3 player also features a built-in FM radio, two-line dot matrix OLED display and equalizer with presets. It plays MP3, WMA and WMA-DRM-10 files and also includes music management software. A lithium-ion battery ensures up to 10 hours of playback time.

The Clip & Play MP3 Player 2GB comes with earbud headphones, a USB cable and software CD. It is now available at U.S.retail for an SRP of $49.99.

Is it live or is it Memorex?®

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the U.S. market share leader in optical media and media accessories at retail and one of the best known names in the consumer electronics industry. Memory makers and memory keepers turn to Memorex for simple and stylish products that capture, save and share precious moments in music, video and pictures. Memorex reaches into millions of homes with optical and high-definition media and drives, media accessories, home audio and video equipment, MP3 players, digital picture frames, iPod® electronics accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit .

Memorex, the Memorex logo, “Is it live or is it Memorex?” and Imation are trademarks of Imation Corp and its subsidiaries.


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