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Mobile Social Networks Embraced by Millenials


SCOTTSDALE, Ariz., May 2008 - Mobile social networks are quite popular with the Millennial generation, just as social networking is, reports In-Stat . Blogging, photo and video sharing, location-based socialization services, games, SMS, and IM will eventually be combined to afford the mobile user the entire social networking experience from a handset application, the high-tech market research firm says. The mobile handset will simply become an extension of the user in most aspects of life.

“The critical issue most mobile social networking site and application developers struggle with is how to make money with their services,” says Jill Meyers, In-Stat analyst. “There are three primary methods of revenue generation for mobile social networking applications— advertising, subscription services, and premium upgrades.”

Recent research by In-Stat found the following:

In-Stat forecasts over 229.5 million mobile subscribers globally could be using mobile social networking services by 2012.

Social network advertising continues to be experimental to marketers, but 2008 revenues are predicted to be over $1.5 billon.

Last year’s introduction of the iPhone enabled the least techno-savvy user to surf the Internet, download and play music, take pictures, send messages, and record videos, all on a thin, touch-screen-operated unit. This has changed mobile phone users’ expectations.
Recent In-Stat research, US Mobile Social Networking and the Millennial Generation (#IN0804034MCM), covers the worldwide market for mobile social networking. It provides results of In-Stat’s 2007 Consumer Mobility Study (CMS), drawn from a random selection of US residents subscribing to a wireless service. It also analyzes market drivers and barriers, and provides a forecast of mobile social networking users worldwide through 2012. A roundup of US mobile social network providers is included.

For more information on this research or to purchase it online, please visit: or contact a sales representative: h

The price is $2,495 (US).

This research is part of In-Stat’s Mobile Consumer service. As cellular operators struggle to increase revenue per subscriber and decrease churn, an in-depth understanding of the mobile consumer is integral to success. This service provides extensive end-user research, strategic industry analysis, and technology assessments to provide an insightful view of the US mobile consumer market. It examines the markets for wireless data and multimedia applications, with topical research on those applications and services which will drive growth in the wireless consumer market space. The service also provides global perspectives where these offer insights of value in the US market.


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