XM Satellite Radio "Promotes" Snoop Dogg To Executive Producer
Snoop To Oversee XM’s Classic Hip Hop Channel In Addition To Hosting His Exclusive XM Music Show
Washington D.C., December 08, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation’s leading satellite radio service with more than 5 million subscribers, has named multi-platinum recording artist Snoop Dogg as executive producer of XM’s classic hip-hop channel The Rhyme (XM Channel 65), current home of Snoop’s popular radio show “Welcome to Da Chuuch With Big Snoop Dogg,” available exclusively on XM Satellite Radio.
“I am truly excited about being able to have total control over the music and programming for The Rhyme on XM. I will play music that people have never heard and music that they haven’t heard in a long time,” said Snoop Dogg. “We need more Snoop Dogg music all the time because the music I play makes people feel good. Consider yourself a part of this new Snoop Dogg eargasm.”
As executive producer, Snoop will provide the creative direction for the channel and assist in the development of new exclusive programming for The Rhyme, as well as other channels. In addition to serving as executive producer, Snoop will continue to host “Welcome to Da Chuuch” on The Rhyme, which debuted on XM in December 2004. Beginning in early 2006, “Welcome to Da Chuuch” will return for a new season on The Rhyme with new episodes airing each week.
“Snoop is a definitive hip-hop icon and he continues to bring his love and knowledge of music to XM, now as executive producer of The Rhyme. With his new role Snoop will have an even larger platform to bring his unique musical sensibilities to millions of XM listeners who will be experiencing the audio history of hip-hop in a bigger way,” said Eric Logan, executive vice president of programming for XM Satellite Radio.
A music and cultural icon, Snoop Dogg has recorded some of the most popular rap albums of all time and established his work as part of the soundtrack for a generation. In addition to his music career, Snoop has also enjoyed success in film and television, both as an actor and producer.
Snoop Dogg is currently staring in XM’s “Listen Large,”â„¢ holiday marketing campaign, featuring television, print, radio, online and outdoor advertising to promote XM’s wide variety of programming and best-in-class satellite radios.
About XM Satellite Radio
XM is America’s number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM’s 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children’s and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 10-Q filed with the Securities and Exchange Commission on 11-7-05. Copies of the filing are available upon request from XM Radio’s Investor Relations Department.
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