Exhibit Surveys Inc. CEO to Speak at MarketingProfs™ Business Forum
Skip Cox and Hewlett-Packard’s Rob Aston to Present
RED BANK, NJ. – May 27, 2008
Jonathan “Skip” Cox, CEO and president of Exhibit Surveys, Inc., and Rob Aston, a recognized expert in the measurement of trade show and event performance and manager, Hewlett-Packard corporate marketing.
WHAT and WHEN:
Presentation: “Hewlett-Packard’s Exhibit and Event Measurement: Critical Success Factors by Design”
Mr. Aston’s approach to measuring Return-On-Investment (ROI) and Return-On-Objectives (ROO) is a key strategy to HP’s trade show program. Learn how Mr. Aston and Mr. Cox collaborated to enable HP’s global marketers on six continents to measure the performance of their trade shows and events, and report the return on HP’s investment to senior management.
June 9, 2008 - 3:30 pm to 4:45 pm
MarketingProfs™ Business-to-Business Forum 2008
Renaissance Boston Waterfront Hotel - Boston, MA
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting market research and measurement for the exhibition and event marketing industry. The company has conducted primary research on more than 3,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private events organizers, suppliers, CVBs and convention facilities. For more information, visit www.exhibitsurveys.com or call 1.732.741.3170.
- Contact Information
- Marilyn R. Kroner
- Kroner Communications
- Contact via E-mail
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