From Putting a Company’s Name on Promotional Chewing Gum Packages to Creating Localized Travel Books: Xerox Helps Target the Right Message to the Right People

Xerox showcases real-world digital printing applications at drupa; extends pages and profits for print providers large and small


ROCHESTER, N.Y., May 2008 -- Ensure the impact of your company’s name for promotions and giveaways by printing it on chewing gum packages that stick around long after the flavor disappears. Cater to the avid vacationer with travel guides customized for specific cities and regions. These are just two ways digital print technology is transforming our world. At drupa next week in Germany, Xerox Corporation (NYSE:XRX) and its customers will show off 50 such ways for print providers to make money with these applications.
Xerox will demonstrate a wide variety of digital print applications at its drupa stand that illustrate how customers are using digital technology to grow pages and profits. On display will be some of the high-value applications that are driving the greatest opportunities in digital production, including books and manuals, personalized collateral, transpromo pieces, direct marketing, and hybrid offset and digital applications. Also featured will be innovative business applications that have emerged as new growth opportunities for digital printing such as packaging and photo specialty products including personalized photo books and calendars.

“Applications are the language of our customers,” said Quincy Allen, president, Xerox Production Systems Group. “Print providers of all sizes are creating some amazing applications with Xerox technology. Visitors to our stand at drupa will be inspired by these best practices and can learn how to adopt these solutions with their own customers and prospects.”

Drupa attendees can learn how to produce these solutions at Xerox conversation stations by talking to both Xerox specialists and the customers creating the applications. Attendees can collect collateral pieces that highlight 30 of the applications including the Xerox and partner workflow and technology that were used to produce each one.

Real-life applications on display include:

Books and Manuals: Series of popular local travel guides with book blocks printed on the Xerox Nuvera™ 288 Digital Perfecting System, color inserts printed on the iGen3™ 110 Digital Production Press, and covers produced on the Heidelberg Speedmaster SM 52.

Collateral: Catalogues produced for Vaillancourt Folk Art for their hand-painted, collectable chalkware figures, produced on a new Xerox digital color system being announced at the show.

Transpromo: Personalized letters produced on the Xerox iGen3 110 Digital Production Press and developed for telecommunications company debitel AG to improve customer relationships while increasing revenue through the cross-selling of other products and services.

Direct Marketing: Postcards printed on the Xerox DocuColor™ 5000 Digital Press for Polish Pottery to differentiate their colorful products and help to generate store traffic.

Offset and Digital: Hybrid production of books for the German-Dutch company Shaker Verlag printed on Xerox 650/1300 Continuous Feed Printers with offset covers.

New Business: Personalized packaging for chewing gum produced for Personal Media Solutions b.v. using a Xerox iGen3 110 Digital Production Press.
Print providers receive support from Xerox’s ProfitAccelerator™ Digital Business Resources collection to help create, produce and sell digital applications to quickly develop or grow their digital printing business.