Arbitron and KVIB-FM, Latino Vibe, Sign Multi-Year Agreement for Portable People MeterTM Radio Rating Services
Arbitron Inc. (NYSE: ARB) today announced that KVIB-FM, 95.1 Latino Vibe has signed a multi-year contract for Portable People MeterTM radio ratings services in Phoenix, Arizona. This agreement will take effect as and when Arbitron commercializes the new audience ratings technology in Phoenix.
“We know that Hispanic listeners are among the most loyal fans of radio,” said Jose Rodiles, General Manager, KVIB-FM. “We are excited about what we can learn from the new PPM data to help us provide even better service to our audience and set the standard for great Hispanic programming.”
“Arbitron is committed to providing Hispanic broadcasters with audience measurement services that give insight to the communities they serve,” said Pierre Bouvard, President of Sales and Marketing, Arbitron Inc. “More granular measurement will allow stations to manage programming changes more quickly and provide their advertisers with details about the benefits of Spanish-language programming within Hispanic communities.”
Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
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