Nokia Siemens Networks first to harmonize subscriber traffic data to help operators improve customer experience

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Telefónica Spain is one of the first operators to take full value out of the harmonized traffic data analysis
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Introducing Traffica certification program for probe vendors: Nexus Telecom, Polystar Instruments, and Radcom joined already

Customer traffic data is of key importance to operators in ensuring and improving the quality of customer experience and service. The data, however, doesn’t come from one source, but rather from a multitude of sources. Nokia Siemens Networks helps operators gain a harmonized view of dispersed data by enhancing its real time NetAct™ Traffica monitoring and analysis platform with probes. The probes, which are important data sources for customer-centric service assurance, come from certified vendors. Nokia Siemens Networks is therefore introducing a Traffica certification program for probe vendors.

Nokia Siemens Networks is the first in the industry to offer harmonization layer for traffic data in multivendor networks that helps operators improve customer service and operational efficiency. The harmonization layer enhances the existing real time data analysis of NetAct™ Traffica with productized out-of-the-box probe interface for eased creation of customer key performance indicators. The productized interface between Traffica and probes allows operators to cut custom integration costs.

Telefónica Spain is one of the first operators to take full value out of the harmonized traffic data analysis. The operator upgrades their existing NetAct™ Traffica solution with Nokia Siemens Networks certified probe for harmonized customer traffic data analysis.

Operators can select the most suitable probe vendor from the certified probe vendors offered by Nokia Siemens Networks. Selected vendors have to meet the Nokia Siemens Networks certification criteria, including technical and operational compatibility such as licensing, maintenance and support, and release compatibility. Certification also requires technical verification in customer environment.

“Traffica certification is a concept where everybody wins: operators, certified probe vendors and Nokia Siemens Networks. Our service management solutions help operators to maximize customer experience in multitechnology, multivendor environments. NetAct Traffica provides operators with consistent information for decision making, bringing accuracy and efficiency to their service life-cycle management,” says Vesa Tuomisto, Head of Service Management Business Line, Operations and Business Software, Nokia Siemens Networks.

The first probe vendors to join the certification program are Nexus Telecom, Polystar Instruments, and Radcom.

“Nexus Telecom greatly values the possibility to work with NSN to build a future Service Management Platform. This co-operation allows to incorporate the Nexus Telecom know-how into this solution aiming to achieve a substantial competitive edge. Such a solution is a significant move towards future service management,” says Thomas Sutter, CEO, Nexus Telecom.

“We are excited to extend Polystar’s role in the expanding Service Assurance and Customer Experience Management (CEM) markets,” says Mikael Grill, CEO of Polystar Instruments. “By having our technology as part of Nokia Siemens Networks’ Traffica Certification program, operators and service providers will benefit world-wide from an increased visibility into their networks. With the ability to accurately receive, aggregate and sort terabits of real-time data, our non-intrusive probes will help take real-time monitoring to an entirely new level.”

“We are very excited by the potential of our collaboration with Nokia Siemens Networks to enhance our access to top-tier operators worldwide,” added David Ripstein, President and CEO of RADCOM. “We believe the combination of our powerful probe-based technologies with Nokia Siemens Networks’ NetAct™ Traffica will be a winning solution that helps operators deliver the high-quality advanced services they need to increase their ARPUs and maximize subscriber satisfaction.”