Nishi-Nippon Railroad Chooses Teradata For Data Warehouse-Driven Analytical Intelligence Platform
System provides detailed information to support smart card ticketing for public transportation.
TOKYO, Japan and MIAMISBURG, Ohio — Teradata Corporation (NYSE: TDC ), the global leader in enterprise data warehousing, announced today that Nishi-Nippon Railroad (Nishitetsu) has completed implementation of a multiple-terabyte Teradata information management system and database software to support the launch of an innovative new consumer smart card system. With headquarters in Fukuoka, the railway operates local and highway buses, air cargo, real estate and travel agencies, as well as railways in the Fukuoka prefecture.
The new intelligence environment provides detailed data visibility and business insight in support of the new smart card ticketing system called “Nimoca,” launched May 18 in the Fukuoka prefecture for railway lines, bus routes and department stores. The name is an acronym for “nice money card.” The Teradata platform supports deep analysis of detailed customer and transportation data to improve operational strategy and better serve customers using the card.
The Nimoca system is considered to be a role model approach for the rest of Japan and the first of its large-scale type in the nation. The card can be used inside or beyond the Nishitetsu retail and transportation network. Businesses that opt in and participate in the Nimoca program do so in order to launch promotional campaigns and attract card users into their stores. Nimoca card users receive points for use of the cards, and the growth of the card is expected to accelerate in the weeks and months ahead. Teradata was chosen for its scalability, needed for rapid business growth, and powerful performance in analyzing detailed data for insight into opportunities.
“Teradata Japan is privileged to provide supporting business intelligence for this exciting new system,” said Kazutoshi Terakawa, solution sales director for retail data warehousing, Teradata Japan. “We expect this innovative program to grow and serve as an example of what is possible with advanced analytics, an enterprise data warehouse, and the vision of thought leaders such as those at Nishitetsu.”
Teradata’s momentum continues to grow in Japan as companies in financial services, retail, communications, transportation and manufacturing industries modernize and integrate critical information by replacing limited-use data appliances and data marts as well as slow, aging legacy data systems.
Enterprise data warehouses produced by Teradata monitor and analyze business operations to drive better, faster decisions by providing a complete view of the business and the agility to create a sustainable competitive advantage. Teradata provides integrated, optimized and extensible technology for a single application-neutral repository of a company’s current and historical data, forming the framework of the business intelligence architecture.
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