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State Industrial Products Reaps the Benefits of Integrated CRM with SAP


Small Enterprise Taps Big Gains with SAP® Mobile Sales Rollout; Plans to Replace Siebel by Consolidating CRM System on Single SAP Platform

CLEVELAND, Ohio - December 07, 2005 - SAP America, Inc., a subsidiary of SAP AG (NYSE: SAP), today announced that State Industrial Products (SIP), a U.S.-based manufacturer and distributor of specialty chemical products for cleaning and maintenance markets, is reaping significant benefits by unifying sales and service processes on mySAP™ Customer Relationship Management (mySAP CRM). Shortly after implementing SAP’s mobile-enabled CRM applications, SIP is seeing cost and time savings, including up to 10 percent reductions in time taken by its sales force to process customer orders.

SIP has maintained two disparate CRM sales solutions, resulting in higher licensing and administrative costs, siloed customer information, activity tracking and ordering processes that created redundancy and prevented SIP from having comprehensive customer activity information. By consolidating its CRM applications and database information onto mySAP CRM, SIP will have a single “view” of customer touches throughout all sales and service business components, allowing them to deliver more personalized, informed customer attention.

“We were looking for a way to consolidate and standardize our information platform and also make our sales and service processes, both for our customers and sales associates, more efficient,” said Bill Rady, SIP’s director of Information Services. “We knew SAP had the end-to-end integration we needed to allow our sales reps to process orders from quote to cash with one easy step. By consolidating our systems onto mySAP CRM, we will be able to cut our license costs dramatically, grow revenues, and improve the pace at which we bring in new business.”

By consolidating onto a single, integrated platform with mySAP CRM, SIP is empowering its field force while at the customer site with real-time access to complete customer information including account history, invoice status, up-to-the-minute pricing and product availability. Now using laptops running the SAP® Mobile Sales solution, field representatives have on-the-spot access to comprehensive, up-to-date information on customer accounts and fluctuations in inventory and pricing, allowing them to provide customers more accurate quotes and process sales orders more quickly.

After six years of using Siebel’s Sales solution, which included an unsuccessful attempt to couple the software with mobile devices, SIP rolled out SAP Mobile Sales to its initial user base of field representatives in just 75 days. The next phase of the CRM implementation will involve a transformation of the company’s telesales and inbound call center operations to help further streamline customer relationships and make it easier for SIP to interact with its customers via the Web.

“SAP’s years of investment in CRM innovation are paying off for our customers,” said Bill McDermott, president and CEO, SAP America. “While the SAP Safe Passage program for Siebel offers great add-on incentive for the evolution to SAP, more and more companies are choosing mySAP CRM for one simple reason: it’s the market’s most compelling offering—whatever the industry, customer or business process demands. For small enterprises such as State Industrial Products, these pressing demands are in the sales force, the pulse of company performance. SAP’s CRM applications deliver the end-to-end functionality field forces need to optimize results for the company and its customers.”

The implementation was carried out by BearingPoint, Inc. (NYSE:BE), a leading global management and technology consulting firm, utilizing BearingPoint’s ProvenCourseSM Methodology, a global delivery framework that combines tested delivery assets with industry-leading practices to support the accelerated delivery of client- and industry-specific solutions.

About mySAP CRM
Moving beyond traditional CRM functionality, SAP’s innovation and unmatched industry expertise are setting new standards for the way companies connect with their customers and partners, creating customer-centric business processes across enterprisewide operations and business applications. mySAP™ Customer Relationship Management (mySAP CRM) delivers the market’s greatest breadth and depth of functionality, offering more than 280 end-to-end, industry-specific processes to cover the unique business demands of more than twenty-five industries. Built on the open, Web services-based architecture of the SAP NetWeaver™ technology platform, mySAP CRM helps companies leverage existing IT investments, achieve lower total cost of ownership, gain faster return on investment and continually evolve the business processes having the greatest impact on success. (Additional information at

About State Industrial Products
State Industrial Products, founded in 1911, is a leader in its industry, providing quality cleaning and maintenance solutions for its customers in the industrial, institutional, and commercial market places. Headquartered in Cleveland, Ohio, State Industrial Products has earned its trusted reputation through a commitment to quality and customer service. All products in the State family of companies are backed by more than nine decades of experience in the chemical specialties industry. .” (Additional information at

About SAP
SAP is the world’s leading provider of business software solutions*. Today, more than 29,800 customers in over 120 countries run more than 100,600 installations of SAP® software—from distinct solutions addressing the needs of small and midsize enterprises to suite solutions for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, mySAP™ Business Suite solutions are helping enterprises around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industry segments, including high tech, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at

(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2005 SAP AG. All rights reserved.
SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.


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