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Mirra Goes to the Dogs...and Cats with ``Thanks for Sharing’’ Photo Contest; Announces Call to Submit Digital Images of Favorite Furry Friends


WEBWIRE

SUNNYVALE, CA -- December 15, 2004 -- Mirra, Inc., developer of value-added digital content protection products for the consumer and home office markets, today kicked off the company’s new “Thanks for Sharing” program, a special promotion showcasing secure, two-way file and photo sharing using the Mirra Personal Server. Everyone who submits a digital photo is a winner, and special prizes are awarded to those photos judged on a number of criteria to be the best.

Mirra is also pleased to announce that Rick Smolan, renowned photojournalist and creator of the New York Times best-selling book series “A Day in the Life of America,” is the editor of the program’s first theme, “Mirra Goes to the Dogs...and Cats,” and will select the grand prize winner and runners-up. Simultaneously, Mirra announced its participation as a corporate sponsor of Smolan’s latest 24/7 publications with co-author David Elliot Cohen: DOGS 24/7 and CATS 24/7, which are scheduled for publication by Chronicle Books in June 2005. For more information, go to www.cats24-7.com and www.dogs24-7.com.

“The most unique aspect of the ”Thanks for Sharing“ photo contest is that entrants will be personally invited to securely upload their digital photos of any size directly to the same Mirra Personal Server that anyone can buy for their home,” said Peter Radsliff, Mirra’s vice president of marketing. “The same MirraConnect(TM) over-the-Web secure sharing service that every Mirra owner gets free with their Mirra Personal Server is the underlying technology used for Thanks for Sharing.”

“Being able to easily and securely share photos is what digital photography is all about,” said Rick Smolan. “I’m excited to share my enthusiasm about Mirra’s products with thousands of photo enthusiasts and to introduce them to Mirra’s new way of ensuring that digital photo collections are always safe, easy to share, and accessible from anywhere.” Rick went on to say, “Thousands of people send me photos for my 24/7 book projects. I wonder how many will lose their irreplaceable digital originals when their hard disk crashes or gets infected by a computer virus. Every digital photographer should have a Mirra.”

Program Details

Participation is simple: entrants visit Mirra.com and click on “Thanks for Sharing.” The participant then enters their email address and receives a personal return email from Rick Smolan inviting them to securely share their photos of dogs or cats on an unmodified Mirra Personal Server set up for the program. Entrants can submit up to five photos of their favorite dog or cat with no limit on file size. Participants who access the “share” can view other photos of entrants who have also been invited, letting them experience the secure sharing experience that comes free with every Mirra Personal Server. The “Thanks for Sharing” program begins today and runs through February 28, 2005.

Prizes and Judging

The grand prize, awarded for best photo, is the breakthrough digital SLR of 2004: the Nikon D70. A D70 camera outfit will be awarded for the best photo as judged by Rick Smolan. The first runner-up will receive a Mirra M-250 Personal Server. The second runner-up will receive the extremely popular Epson Stylus R800 photo printer. Finally, the third runner-up will receive a $250 shopping spree at Petco.com for their favorite furry friends. Prizes will be awarded on merit for the best photo, evaluated across a number of criteria including composition, focus, lighting and creativity. Twenty-five finalists will be chosen by Mirra executives from all photos submitted. The final four winners will be chosen by Rick Smolan.

The first 100 participants who share their photos will receive a copy of Rick Smolan’s book “America 24/7” customized with a photo of their own pet on the cover. All participants will be offered a $50 instant discount off the price of a Mirra Personal Server when purchased at Mirra.com.

About the Mirra Personal Server

The Mirra Personal Server ensures important digital photos, music, emails, financial records and work files are always safe by providing continuous, hands-free backup of multiple networked PCs. The all-in-one solution integrates three components:

-- Mirra Personal Server: an incredibly easy-to-use, “always-on”
home server

-- Mirra PC Software: automated software applications (included
with the Mirra Personal Server) that run in the background on
all your PCs to provide continuous file protection, and
synchronization between PCs

-- MirraConnect(TM) Web services: free over-the-Web connectivity
for owners of Mirra Personal Servers that provide:

-- Secure any time, anywhere Web access for remote file
retrieval

-- Personalized, directed sharing of content to friends,
family, and clients

The Mirra Personal Server is available in three versions for users with different needs at $399, $499, and $749 MSRP, with 80-, 120- and 250-Gigabyte capacities, respectively. The Mirra Personal Server gives users peace-of-mind that their invaluable files are always safe, up-to-date, and available whenever, and from wherever they need them.

About Mirra, Inc.

In December 2003, Mirra, Inc. changed the way people could protect what matters in their digital lives with the introduction of the first easy-to-use home backup solution for multiple PCs, the Mirra Personal Server. When the first Mirra users found that they could automatically protect, remotely access and easily share their digital content, they knew “backing up their PC” would never be the same again. Mirra Personal Servers are available at Best Buy, Fry’s Electronics and select Ritz Camera Centers and online at Amazon.com, BestBuy.com, CompUSA.com, Dell.com, RitzCamera.com and Mirra.com. They are also available to businesses through D&H Distributing. For more information, visit Mirra.com.



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