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Cypress and UICO Team Up To Deliver Innovative Electronic User Interface Solutions For Appliance, Medical, and Industrial Markets


UICO to Employ Cypress CapSense™ and Other PSoC® Technologies For Turnkey, Warranted Interface Solutions

SAN JOSE, Calif., May 2008 - Cypress Semiconductor Corp. (Cypress; NYSE: CY), a global leader in high-performance, mixed-signal, programmable semiconductor solutions, today announced a joint marketing agreement with UICO, LLC (UICO) enabling UICO to deliver innovative electronic user-interface (UI) solutions to the appliance, medical, and industrial markets. These UIs will be based on Cypress’s PSoC® mixed-signal arrays, including the industry leading CapSense™ capacitive touch sensing technology.

As highly sophisticated technologies are deployed in new products, their ultimate adoption and success depends on simplicity and ease of use. The recent advances in touch sensing UI technologies make these products more relevant, and also more engaging and exciting to use. Cypress is the leading supplier of touch sensing technologies and UICO is helping original equipment manufactures (OEMs) to achieve highly refined user experiences for their products.

“UICO offers deep market knowledge, outstanding development capabilities, and quality manufacturing,” said Steve Gerber, director of CapSense Solutions at Cypress. “UICO understands the unique benefits of our PSoC architecture, and is leveraging those benefits to create innovative and warranted user-interface solutions that will delight customers.”

“UICO’s human-centered design approach makes us a unique turnkey supplier partner,” said Bahar Wadia cofounder of UICO along with Bill Lee. “This agreement brings together two companies who are experts in their fields. And, most importantly, together we are delivering tremendous value for our customers. Cypress brings the technology and we complete the solution.”
Cypress, the Cypress logo and PSoC are registered trademarks and CapSense and PSoC Designer are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.


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