Nortel Opens First Sales Center Designed To Support The Growing Business Needs Of Cable Operators In North America
Center’s Solution Assists Cable Operators Who Want To Enter The Small Business Market Rapidl
TORONTO – Nortel* [NYSE/TSX: NT] has opened the first Small Business Sales Center in North America to give cable companies an advantage in reselling Nortel products and services. Partners can pick and choose the areas where they can tap Nortel’s extensive small business experience to get assistance in entering the growing small and business market rapidly. The four service areas are sales, products, installation and support.
Over the past years, cable companies have targeted their voice services mainly to residential customers but are now moving into the small business market to ensure continued revenue growth. In the United States alone, there are more than seven million small businesses that have fewer than 20 employees, making this segment a very significant opportunity for cable companies.
“Nortel understands that selling to small businesses is much more challenging than residential customers because there’s no one-fit solution for every business,” said Valorie Walker, director of North American Inside Sales, Nortel. “For example the communication needs of a real estate office with agents spending so much time off-site vary significantly from a doctor’s office where staff is at their desks most of the day. Because only 11% of small business have dedicated IT staff, the task of implementing these services can be daunting without the right technical help. Nortel has more than 17 years of sales center experience, and a strong presence in the small business market today. This experience makes us very well positioned to help cable companies enter this market with either a hosted voice or customer premise equipment (CPE) solution to their customers.”
Sales, products, installation, and support are provided by Nortel under the cable company’s own brand name. Nortel’s Sales Center assists cable companies with a trained team that can make sales calls on the cable company’s behalf or offer helpdesk support for answering any of their customer’s questions. Nortel also provides cable companies with a broad portfolio of products and solutions specifically designed for the small business market to meet their varied business needs and building trust with the customer by making a wide variety of solutions available from one trusted vendor. Cable companies can also take advantage of implementation services that include warehousing, provisioning, configuration, installation and training.
In addition, Cox Communications**, the third-largest U.S cable television provider, announced today that they have entered into a multi-year agreement with Nortel, to become the first Nortel cable reseller partner to use the center.
“Cox was a pioneer among multiple system cable operators when it began serving business customers fifteen years ago, and joining with Nortel to expand our addressable base illustrates our innovative approach still present today,” said Tim McKinley, vice president of field operations, Cox Business. “Cox Business can now serve as a trusted provider for voice, data, video and equipment solutions from the point of initial sales consultation to ongoing maintenance and technical support.”
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*Nortel, the Nortel logo and the Globemark are trademarks of Nortel Networks. Cox and Cox Business are the property of Cox Communications.
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