Real Simple Partners with XM Satellite Radio
December 06, 2005, New York – XM Satellite Radio subscribers’ lives have just gotten easier. Beginning this month, a new short-form entitled “Real Simple Solutions” will air on “Take Five,” the new women’s channel launched by XM Satellite Radio last month.
Since the launch of its magazine five years ago, the Real Simple brand has struck a chord with busy women looking to simplify their lives. Its concise, useful strategies, coupled with a clean, inspiring design, focus on making women’s lives easier, from preparing a fast, healthy breakfast to getting a good night’s sleep. In essence, Real Simple helps its readers do what they need to do, so they have more time to enjoy what they want to do.
“We’re excited to be able to offer the stellar content from Real Simple to the millions of XM listeners nationwide,” says Amy Reyer, program director, Take Five. “Real Simple has established itself as a brand trusted by millions of women, and its presence on Take Five only enhances our programming. It’s a perfect fit for our audience of smart, busy women.”
“We’re thrilled to be working with XM to make Real Simple’s mission – life made easier – available to its millions of listeners,” said Kristin van Ogtrop, Real Simple managing editor.
“We look forward to engaging more people through ‘Real Simple Solutions,’ and to building brand awareness through this new platform.”
Two to four original ‘Real Simple Solutions’ will air each weekday, each one being re-broadcast throughout the day on XM’s Take Five channel, as well as on other XM talk and news channels. Drawing from Real Simple’s broad content, topics range from fashion to food to holidays to cleaning to friends and family – all focusing on solutions to make life easier. In addition to ‘Real Simple Solutions,’ Real Simple editors will be frequent guests on XM-produced programs.
Real Simple launched in March 2000 and has quickly become one of the industry’s biggest success stories. Now reaching an audience of over 5 million, Real Simple magazine is the recipient of numerous accolades, including four National Magazine Award nominations, Advertising Age magazine’s “Magazine of the Year, and #1 on Adweek magazine’s prestigious ”Hot List" in both 2004 and 2005.
Real Simple is currently expanding its brand premise, “life made easier,” to other platforms, including radio; a series of books; multiple international editions; a television show scheduled to premiere on PBS in January, 2006; and a product line to debut in stores in 2006.
XM is America’s number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM’s 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children’s and entertainment programming; and 21 channels of the most advanced traffic and weather information.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
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- Nathaniel Brown
- XM Satellite Radio
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