Derrick Harper’s Wealth Funnel System (WFS) and Developmental Performance Consultants (DPC) Introduce Pay Per Click vs. Organic Search Engine Marketing/Optimization
Boynton Beach, FL – May 12, 2008
There is a difference between PPC and Organic Search Engine Marketing and Optimization. When designing advertising campaigns it is prudent to research the cost benefits between the two.
DPC along with Derrick Harper’s WFS of Online Marketing Education experts, introduce clients to insights into the world of Search Engine Optimization. With this education, clients are able to utilize this web 2.0 technology and get their products/services and business more exposure on the world wide web.
Understanding Search Engines is a must. A Search Engine is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found.
Google, MSN, and Yahoo are all search engines. A search engine works like this: the person doing the search types in the keyword(s) they are looking for, the search engine goes to work finding possible results, then the client is provided websites that have solutions for their inquiries.
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via Organic and Pay Per Click (PPC) search results for targeted keywords.
Organic traffic is FREE. PPC is just what it says; the advertiser is responsible for paying each time someone clicks on their ad.
Organic traffic represents about 80% of the Search Engine Marketing with PPC accounting for 20%.
Typically, Organic traffic is generated through articles, press releases, and blogs that link the customer back to the advertisers website but it takes some time before their site is ranked in the search engines with this method.
PPC marketing can be costly, sometimes up to $150 for 1 sale, but the monetary rewards may come more quickly because websites get indexed immediately (ads show up immediately).
Does it make more sense to generate FREE traffic putting advertising dollars to work in other areas of the business? Or, will the ROI for PPC advertising be worth the revenue generated from the immediate traffic to the web site?
These 2 questions need to be answered when deciding between PPC vs. Organic SEO.
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- Developmental Performance Consultants
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