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SAMSUNG Offers First Member Of Push To Talk Phones For Cingular Wireless


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SGH-d357 Combines “Walkie-Talkie” Style Communication and Bluetooth® Wireless Technology in a Contemporary Flip Design.

DALLAS December 5, 2005 - Samsung Telecommunications America (Samsung) today announced the availability of the SGH-d357, Cingular Wireless’ premiere product for its highly anticipated Push To Talk service launch. The d357 offers consumers “walkie-talkie” style communication, for quick and easy connectivity in an attractive and multi-functional device. Enhancing productivity, the d357’s Push To Talk feature allows users to connect to one person, or to a group of people, instantly with the touch of a button. With the phone’s Bluetooth® wireless technology, users can pair with or exchange data wirelessly between the phone and a Bluetooth-enabled computer, PDA or Samsung Bluetooth headset.

Mobile executives who rely on technology to provide instantaneous connectivity to their office or co-workers will find that the d357 includes multiple integrated technology features in a sophisticated form factor. Equipped to act as a wireless modem device to connect to a laptop, the d357 allows users to surf the Web and check e-mail, all while traveling from one meeting to the next. With the d357’s advanced voice recognition technology, users can speak phone numbers to dial, as well as launch applications, hands-free.

“Samsung’s d357 is a user-friendly device for consumers who desire a quick alternative to traditional voice calls,” said Peter Skarzynski, senior vice president, Samsung. “The d357’s Bluetooth wireless technology and built-in wireless modem capabilities showcase the company’s keen attention to the real-life consumer benefits of advanced technology.”

Features of the d357 include:
# Push To Talk Capabilities
# Bluetooth® wireless technology support:
- Profiles supported: headset, hands-free, file transfer, dial-up networking
# Advanced voice recognition solutions, including:
- Speaker independent message addressing, name dialing, name lookup, digital dialing, check status and application launch commands
# POP3/IMAP4 email
# AOL®, ICQ® and Yahoo!® Instant Messaging
# Internal Display: 262K-color TFT; 128 x 160 pixel
# External Display: 4 Grey Scale; 96 x 96 pixel
# Weighs 3.0 ounces; Measures 3.3 x 1.85 x 0.94 inches
# MP3 ringtones and 64 note polyphonic ringtones
# T-9® easy text entry
# Wireless Internet access
# Wireless modem capable
# Java™ support
# Tone, image and ringer download
# Integrated games
# Trilingual user interface: English, Spanish and French
# Personal information manager - Calendar, calculator, alarm clock, to do list, currency converter, world time
The d357 is available at Cingular Wireless retail stores, in select markets throughout the U.S., at the special introductory price of two for $99.99. For more information visit www.samsung.com.

About Samsung Telecommunications America
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA’s website at www.samsung.com/wireless.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing brands, Samsung Electronics is the world’s largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.



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