CNN.com, Mixx Enter Alliance to Bolster Online News Community

Mixx-Branded Buttons on CNN.com Story Pages Create New, Personalized Interaction with News

CNN and Mixx (http://www.mixx.com), a branded social news community, have entered an online content and co-marketing alliance to provide consumers with a seamless way to add CNN.com headlines and stories to their own personal blend of online news, information, photos and videos on Mixx.

“CNN.com continues to introduce new and innovative ways to provide our users with a superior news experience, which includes community and social networking tools,” said Mitch Gelman, senior vice president and senior executive producer of CNN.com. “The social networking capabilities of the Mixx platform – including the user-driven tools to quickly surface breaking news – enable online news consumers to access personally relevant headlines and stories in an intuitive and engaging way.”

CNN.com users now have direct access to Mixx’s networking and personalization tools through premiere, branded placement of “add to” Mixx buttons on CNN.com story pages. When CNN.com users click Mixx buttons on CNN.com to add a story to the Mixx platform, they are able to bypass Mixx’s registration and immediately search for and browse through new and archived content on the social news platform. Adding CNN.com content to Mixx also provides readers with additional tools to help harness and organize the vast assortment of Internet news, information and multimedia content.

“By partnering with CNN.com, Mixx extends existing content to new audiences, while creating personally relevant networks of readers within the CNN.com user base,” said Chris McGill, CEO and founder of Mixx. “We are pleased to be working with the world’s news leader as a selected social news site presented on CNN.com story pages.”