USA Diving Makes a Splash on AT&T blue room
Fans Can Watch the World’s Best Divers Take the Plunge at the 2008 AT&T USA Diving Grand Prix
San Antonio, Texas, May 2008
It’s more than cannonballs off the high dive. It’s the world’s best divers springing off 10-meter platforms for a chance to compete at the 2008 Olympic Games in Beijing — and it’s coming to a screen near you.
AT&T Inc. (NYSE:T) and USA Diving today announced that the 2008 AT&T USA Diving Grand Prix, one of the world’s most prestigious diving events that draws top international athletes and Olympic and world champions, will air on a tape delay on the AT&T blue room (www.attblueroom.com/teamusa) beginning in mid-May. Footage from the four-day event, which kicks off in Fort Lauderdale on May 8, will also be available at no extra charge to AT&T U-verseSM TV customers via AT&T Team USA On Demand in late May.
The AT&T blue room and AT&T Team USA On Demand keep fans connected to Team USA with webcasts and footage of events, plus exclusive interviews with U.S. Olympic Team hopefuls. The blue room and AT&T Team USA On Demand currently feature U.S. Olympic hopeful diver Troy Dumais in the latest AT&T Tips and Training program episode — an original production that provides fans access to sport-specific training tips from several elite U.S. Olympic Team hopefuls. Showcasing U.S. Olympic hopefuls is part of AT&T’s role as an official sponsor for USA Diving to provide financial support, products and services to aid in the training of America’s divers.
“The road to Beijing is full of excitement and anticipation, and we’re happy to deliver one of the most prestigious diving events in the world to our blue room and U-verse TV viewers,” said Jason Simpson, AT&T director of Olympic Integration. “USA Diving is one of the most recognized athletic programs in Olympic sport, and we are proud to support the team.”
“We’re excited that more diving enthusiasts will be able to follow these U.S. Olympic hopefuls as they compete for Team USA in the 2008 Olympic Games,” said Debbie Hesse, CEO of USA Diving. “AT&T’s support and enthusiasm for our sport help generate excitement for our country’s best divers.”
As part of AT&T’s sponsorship of USA Diving, AT&T will host the AT&T H2O Zone at the 2008 U.S. Olympic Team Trials for Diving in July, giving fans the opportunity to interact with USA Diving sponsors and AT&T products and services.
Today’s announcement is the latest move by AT&T to help U.S. Olympic and Paralympic athletes train and compete for the 2008 Olympic Games in Beijing. AT&T is an official sponsor of the U.S. Olympic Team and provides significant financial support, products and services to the U.S. Olympic Committee.
AT&T will also serve as the official telecommunications services partner of the U.S. Olympic Team for the 2008 Olympic Games in Beijing. In addition to supporting USA Diving, the company serves as an official partner for several National Governing Bodies, including USA Track & Field, USA Gymnastics and USA Swimming.
These sponsorships are an important part of AT&T’s mission to connect people with their world, everywhere they live and work, and do it better than anyone else.
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