Control4 Expands International Presence
New Regional Office to Support International Growth Efforts with Dealers, Distributors and Manufacturing Partners Throughout Europe, the Middle East and Africa
York, England . – Control4, a leader in affordable IP-based home control and entertainment systems, today announced a major international expansion plan with the formation of a regional sales, distribution and support center in York, England.
Control4® solutions are currently distributed in 18 countries throughout the world. The expansion helps Control4 meet the increased demand in Europe, the Middle East and Africa (EMEA), creates stronger dealer and distributor channel relationships and provides better support for Control4 manufacturing partners. To lead these efforts, Control4 has hired Tony Leedham and Brian Chapman, previously with Aventure, to direct the EMEA business and UK operations.
“The growth opportunity for Control4 in EMEA is extraordinary and we have put a proven team in place that is uniquely qualified to take us to the next level internationally,” said Will West, Chief Executive Officer of Control4. “Having a regional presence in EMEA will allow us to work more closely with our dealers, distributors and manufacturers and enhance the integration efforts required to deliver the most affordable and easy-to-use smart home experience.”
In addition to managing all regional channels of distribution, the Control4 EMEA headquarters will provide sales, customer support, marketing and accounting services to the region. Tony Leedham will oversee operations and Brian Chapman will oversee sales. Jointly they will develop the business for the EMEA region, working closely with the executive team at Control4 headquarters in Salt Lake City, Utah.
“Control4 has changed home automation as we know it,” said Tony Leedham. “The company is leading an industry revolution that has delivered unprecedented ease of use and affordability to a broad market that would have seemed impossible only a few years ago. I couldn’t be more pleased to join in this effort and I look forward to helping establish the Control4 operating system as the leading platform for the digital home in this region of the world.”
Control4’s affordable and easy-to-use products enable home theater control, multi-room music, smart lighting, temperature control and security, through a range of in-home and over-the-web remote control technology. The products were previously sold in EMEA through a distributor relationship with Aventure. With the opening of the Control4 EMEA headquarters, all distribution partners will have a direct and more localized relationship with Control4 and will enjoy the benefits of increased sales, marketing and customer support.
“I am really pleased to see Control4 significantly expand its presence in EMEA,” said Mr. Bennie Fitzgibbon, Managing Director of i-Home in Ireland. “Control4’s affordable, standards-based and easy-to-use home automation solutions have enabled us to significantly broaden the market for our services. We look forward to them having a major presence here, which will be extremely beneficial as we continue to ramp-up Control4 installations and expand the market.”
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