IBM and Retalix Collaborate On Technology Solutions For Petroleum and Convenience Retailers

Joint offering includes software, hardware and services to retailers of all sizes



Dallas, TX.- Retalix (NASDAQ: RTLX) announced today a worldwide partnership with IBM (NYSE:IBM) to deliver combined software, hardware and services solutions to petroleum and convenience store retailers of all sizes. The partnership was announced at NACStech, the National Association of Conveninece Stores’ technology show, held in Dallas.
Retalix and IBM will jointly market and implement technology solutions based on Retalix software applications, which are designed to support the specific business needs of petroleum and convenience retailers from the fuel pump and the point-of-sale (POS) to the headquarters. The combination of IBM hardware and Retalix software is already a solution of choice for several leading petroleum and convenience retailers.
“Whether retailers are operating hundreds of sites or just a few stations, they can benefit from the combination of IBM point-of-sale hardware and services with Retalix’s industry-tailored software solutions,” said Steve Ladwig, General Manager, IBM Retail Store Solutions. “Retailers using both IBM and Retalix solutions can enhance customer service levels, lower overall operating costs, and reward loyal customers by delivering targeted promotions either in the store or at the pump.”
Retalix offers a broad line of software applications designed for petroleum and convenience store retailers, including Retalix StorePoint POS and store backoffice; Retalix Fuel, Retalix Commercial Fuel, Retalix HQ-Convenience for central price management; Retalix DemandAnalytX for optimization of store ordering and Retalix Loyalty and Promotions.
“Retalix and IBM share a rich track record of addressing the needs of petroleum and conveneince retailers, which made it natural to expand our cooperation into a joint worldwide go-to-market strategy,” said Barry Shaked, president and CEO of Retalix. “The expansion of our existing technology partnership and reseller agreements underscores the increased value Retalix and IBM bring to customers by delivering tailored software solutions on IBM hardware with support from IBM Global Services and other partners around the world.”
Recently, IBM announced that it will work with StoreNext Retail Technologies LLC, a subsidiary of Retalix, to market pre-packaged retail solutions powered by IBM point-of-sale systems for independent retailers and regional chains in both the grocery and convenience retail segments. Retalix and StoreNext software applications on powerful IBM POS units will give retailers greater flexibility and choice to meet their IT requirements.