Hearst-Argyle Television Adopts Anystream® Platform
Partnership creates workflow automation to effectively monetize online video
Dulles, Va. – May 2, 2008 - Anystream® (www.anystream.com), the market leader in digital media production and management solutions, today announced Hearst-Argyle Television, Inc. has implemented the Anystream Media Lifecycle Platform™ to capitalize on both brand awareness from video-rich websites and new advertising models.
Slipstreamed into Hearst-Argyle’s workflow, Anystream puts live video from 11 of Hearst-Argyle’s 29 owned and operated stations online in minutes. Anystream also preserves the metadata produced when visitors watch video on Hearst-Argyle station websites and uses this information to track and repurpose content.
“With Anystream, we have cut our production and distribution to online channels from 30 minutes to three-and-a-half minutes,” said, Joe Addalia, director of technology projects for Hearst-Argyle. “By preserving video metadata, we have the intelligence to quickly track and reuse our content as opportunities develop, giving us a competitive advantage.”
Anystream has improved Hearst-Argyle’s content generation capabilities, increasing the number of stories published online as much as five fold and with significantly improved quality. This change in timely news published to affiliate sites has also led to an increase in pre-roll advertising inventory.
“Our work with Hearst-Argyle is the perfect illustration of Anystream’s commitment to providing syndication solutions that help our customers produce, manage and monetize media,” said Russell Zack, vice president of product management for Anystream.
Hearst-Argyle will roll out Anystream to additional stations this year.
Anystream provides the world’s leading media companies with the tools and data they need to syndicate video on-demand across multiple outlets and devices from a single, automated platform. With over 700 media customers worldwide, Anystream’s Media Lifecycle Platform enables many of the best known entertainment brands to make their video available where, when, and how it’s most convenient for their viewers. For more information visit www.anystream.com.
Hearst-Argyle Television, Inc. owns 26 television stations, and manages an additional three television and two radio stations, in geographically diverse U.S. markets. The Company’s television stations reach approximately 18% of U.S. TV households, making it one of America’s largest television station groups. Hearst-Argyle owns 12 ABC-affiliated stations, and manages an additional ABC station owned by Hearst Corporation, and is the largest ABC affiliate group. The Company also owns 10 NBC affiliates, and is the second- largest NBC affiliate owner, and owns two CBS affiliates. Hearst-Argyle also is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting (http://www.ibsys.com), and in the application of digital broadcast spectrum for new local informational services through its Weather Plus partnership with NBC and various NBC affiliate groups. Hearst-Argyle Series A Common Stock trades on the New York Stock Exchange under the symbol “HTV.” The Company’s Web address is www.hearstargyle.com.
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