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Lacking Home Business Mentor, Thousands Fail Needlessly -Bert McClure Says Unguided Start-Ups Too Dangerous too Risk-


Bert McClure, the founder of the Home Business Executive, has spoken to many people who have struggled and failed when starting a home-based business. “It is painful to see what happens to people,” McClure says. “They launch a business based on some ebook they purchased from an Internet Marketing Guru or because they went to a three-day seminar. They base their understanding often on a formula for success that may not apply to their business or perhaps doesn’t really apply to any other business. What they need to find is someone who actually knows what they are doing and has actually built a successful business.”

So when one approaches such a person as a prospective mentor, it is valuable to really find out what their experience is, checking references whenever possible, seeing if they can give you an accounting of their track record in business. Since you, as a potential home-based businessperson, are treading in a dark forest, you want to know that your mentor has cleared his or her own path.

Bert McClure, owner of The Home Business Executive, spent many years seeking out of the insurance game, hoping that his dreams of a home-based business could find grounding in reality instead of in a silly pipe dream. “The problem with many would-be home-based business owners is that there is a lot of deception out there. One needs a lot of guidance to find it. I remember a Greek myth about how Jason, trapped in the cave of a terrible beast, the Minotaur, is given a golden thread by Ariadne, a princess, to help him out of the cave The Internet is like a cave haunted by the beast of small business failure. A home business mentor is the golden thread one really needs. An unguided start-up is too dangerous to risk.”

If one finds a home business mentor early enough, he or she will conceivably be able to give you tips on finding a business that you like and will work online. “There’s a lot of fools’ gold out there,” says McClure, “A true home business mentor will not let you be sucked into a vacuous black-hole of meaningless promises. No dead end multi-levels, potions and lotions you can’t really sell, perfectly good products that you have to sell ten jillion of to make anywhere near a monthly income- or things you would really hate to deal with although they sound good on paper.”

For all questions and any help finding a home business mentor, visit Bert McClure at or contact his office at 210-857-7271.


 Home Business Mentor
 Bert McClure
 Wealth Masters
 Home Business Executive

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