NETGEAR® Revamps Industry-Leading PowerShift Partner Program to Increase Partner Profitability, Enhance Training Resources, Improve Reseller Support
Restructured Partner Program Designed to Make It Easier and More Profitable to Sell and Support NETGEAR’s Business-Class Families of Networking, Security and Storage Solutions for Small- and Medium-Sized Businesses
LAS VEGAS – April 2008 – NETGEAR, Inc. (NASDAQGM: NTGR), a worldwide provider of technologically advanced, branded networking solutions, today announced a major restructuring of its PowerShift Partner Program designed to provide its channel partners with higher profits and a host of tools and services that make it easier to sell and support NETGEAR’s industry-leading family of ProSafe® business-class networking products for small and medium businesses.
NETGEAR’s enhanced PowerShift Partner Program now includes four tiers with membership criteria based upon partner productivity. All NETGEAR resellers are eligible for the basic tier which provides an extensive list of reseller benefits, US-based technical support, sales and marketing assistance, and pre- and post-sales support. Based upon sales revenue, partners can become eligible for the PowerShift Gold, Platinum and Platinum Plus membership levels which provide added benefits including upfront product discounts, dedicated account managers, advanced network configuration technical support, and Market Development Funds (MDF).
“Even though the PowerShift Partner Program is consistently one of the highest-rated VAR programs among SMB networking and storage vendors, we are continuing to improve the value we deliver to the channel. Our partners told us how we could make it easier for them to do business with us and we listened,” stated John Grady, NETGEAR’s Director of Channel and SMB Marketing. “In doing so, we are making significant increases in our commitment to the channel and investing heavily in areas that are most valued by our partners and the customers they serve. No other networking company focused on serving small and medium businesses delivers the ‘Channel Hat Trick,’ a portfolio of SMB networking and storage products ranked at the top across all categories, a promise of quality and reliability that NETGEAR stands behind like no other SMB networking provider with our ProSafe Lifetime Warranty, and more gross profit for our channel partners in the form of richer upfront discounts, MDF and reduced support expense through US based customer support for our channel partners.”
About the NETGEAR PowerShift Partner Program
All NETGEAR PowerShift Partner Program partners receive a variety of benefits, sales and marketing, and pre- and post-sales support to help increase reseller profitability and make NETGEAR products among the easiest to sell in the industry. All PowerShift Partner Program members receive the following benefits:
* Reseller Benefits
o Volume incentive rebates;
o Instant rebates through Tier One distributors;
o Access to mail-in rebates and other promotions;
o Improved government and education discounts (stackable with other discounts);
o Deal registration program.
o Direct access to US-based 24x7x365 device-level technical support;
o Improved risk-free product evaluation program.
* Sales and Marketing
o Listing on “where to buy” on the NETGEAR website;
o Marketing and sales toolkits;
o Welcome pack;
o Go-to-market toolkit.
* Pre/Post Sales
o Network design and topology diagrams;
o Access to the improved NETGEAR PowerShift Partner Portal which provides access to:
+ Online and advanced return material authorization (RMA);
+ Notification of product changes;
+ Improved NETGEAR University training modules;
+ Technical presentations and white papers;
+ Frequent webinars offering live seminars, training sessions, product launches, demonstrations and briefings.
NETGEAR resellers achieving a minimum of $10,000 in annual networking revenue are eligible for the PowerShift Gold level which adds upfront product discounts to the benefits offered at the basic membership level.
NETGEAR resellers producing substantially higher levels of annual networking revenue are eligible for PowerShift Platinum level membership and are rewarded with additional sales and marketing support above and beyond the benefits offered in the Gold level including:
* Dedicated account manager;
* Advanced network configuration technical support;
* Pre-sales sales engineer support;
* Market Development Funds (MDF);
* Premier posting on the vertical section of “where to buy” on the NETGEAR website;
* Joint sales call support;
* Advanced product road map preview.
NETGEAR’s premier partner level, PowerShift Platinum Plus, is offered to resellers by invitation only, providing partners with the highest available upfront discounts in addition to all of the benefits offered by the Platinum level membership.
Additional information about the PowerShift Partner Program can be found on NETGEAR’s website at: http://www.netgear.com/Partners/Powershift.aspx.
© 2008 NETGEAR, Inc. NETGEAR®, the NETGEAR Logo, and ProSafe are trademarks or registered trademarks of NETGEAR, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved. Actual data throughput will vary from maximum signal rates stipulated. Network conditions and environmental factors, including volume of network traffic, building materials and construction, and network overhead, lower actual data throughput.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for NETGEAR, Inc.:
This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Specifically, statements concerning the NETGEAR Powershift Partner Program and the expected performance characteristics, specifications, market acceptance, market growth, specific uses, user feedback and market position of NETGEAR’s products and technology are forward-looking statements within the meaning of the Safe Harbor. These statements are based on management’s current expectations and are subject to certain risks and uncertainties, including, without limitation, the following: the NETGEAR Powershift Partner Program may not meet the needs of NETGEAR’s distribution partners, the actual price, performance and ease of use of NETGEAR’s products may not meet the price, performance and ease of use requirements of customers; product performance may be adversely affected by real world operating conditions; new viruses or Internet threats may develop that challenge the effectiveness of security features in NETGEAR’s products; the ability of NETGEAR to market and sell its products and technology; the impact and pricing of competing products and the introduction of alternative technological solutions. Further information on potential risk factors that could affect NETGEAR and its business are detailed in the Company’s periodic filings with the Securities and Exchange Commission, including, but not limited to, those risks and uncertainties listed in the section entitled “Part I - Item 1A. Risk Factors,” pages 12 through 24, in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2007, filed with the Securities and Exchange Commission on February 29, 2008. NETGEAR undertakes no obligation to release publicly any revisions to any forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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