Club Med selects Alcatel-Lucent solution as it targets fast-growing corporate travel market
Seamless wireline and wireless broadband connectivity seen as key enhancements for Asia Pacific resorts
Paris, April 2008 — Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that it has engaged in an Asia Pacific communications pilot project that will help the world-renowned Club Med resort group target the fast-growing corporate travel market.
Widely recognized for having invented the “all-inclusive resort” concept, which is now a popular vacationing style for people of all ages, Club Med advocates an “enriching relaxation” approach for leisure travelers and families on vacation. However, attractive new market segments have emerged, which could become significant revenue drivers, and the resorts facilities are well suited to corporations looking for sites for conventions, retreats, team-building sessions and workshops. The roll-out of Club Med’s Asia Pacific communications network marks the group’s intention to better meet upscale leisure customers’ expectations and to address the corporate market segment by offering its guests the ability to stay connected while at some of the world’s most exotic locations.
When deployed, Alcatel-Lucent’s network infrastructure will enable wired and wireless high-speed Internet access in guest rooms and will include WIFI access points in common areas such as swimming pools, poolside bars and ballrooms. The project was initiated this month and will gradually be implemented across nine Club Med villages, including Thailand’s Phuket, Indonesia’s Bintan and Bali, Bora-Bora in French Polynesia, and Kani in the Maldives.
“Club Med’s innovative, value-driven holiday concept has been well received worldwide, and adding seamless communication will be a key component in providing superior services. Through wired and wireless technology platforms provided by Alcatel-Lucent, our high-profile corporate guests will now be able to combine business with leisure at our exotic resorts,” said
Bruno Courbet, Head of IT, Club Med APAC.
“With corporate travel booming in Asia Pacific, the hospitality industry has to continually upgrade its services and products to cope with increased competition,” said Frédéric Rose, Alcatel-Lucent’s President for Europe, Asia and Africa. “Alcatel-Lucent leverages its expertise in wireline and wireless broadband access solutions to help Club Med distinguish its services and facilities from the competition by providing a quality guest experience to target clientele and to optimize its revenue streams by diversifying its offerings to capture the lucrative corporate market.”
Alcatel-Lucent will pre-test and project manage the deployment of an end-to-end integrated solution that includes the 7302 Intelligent Services Access Manager (ISAM). Management systems will be hosted via Alcatel-Lucent Chai Chee Data Center in Singapore and maintenance services will also be provided.
Alcatel-Lucent continues to be the undisputed leader in fixed broadband access, its ISAM product portfolio leading the DSLAM market with a cumulative market share of 41%, according to Dell’Oro Group, and having been deployed by more than 180 customers around the world.
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