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SEMPO AZ May Event to Feature Microsoft adCenter


PHOENIX, AZ April 25, 2008 — The Search Engine Marketing Professionals Organization of Arizona (SEMPO AZ), a working group providing education, awareness and a better understanding of search engine marketing, today announced that Microsoft adCenter will headline its May 1 event.

Kelly Thomas, group product manager, and Jorie Waterman, senior program manager from the Microsoft adCenter team will provide an explanation of the tools and technology being developed by Microsoft Corp. to help search engine marketers during all stages of their advertising campaigns. They will discuss how to use unique research prototypes available from Microsoft adCenter Labs (, including the Microsoft adCenter Add-in for Microsoft Office Excel, which enables search engine marketers to easily build keyword lists, effectively plan their keyword strategy, and forecast monthly and daily keyword impressions for future trends. Thomas and Waterman also will discuss how marketers can use this data in both paid and natural search across the life cycle of a campaign.

Attendees will learn and experience the following:
• What is available through adCenter, including a glimpse into the road map for the future
• Insights about demographic targeting and how to boost search bids
• Which research prototypes are available for review in adCenter labs
• How the adCenter Add-in for Excel can facilitate keyword research
• How the industry could use this data in its strategic planning and optimization processes

The SEMPO AZ event will be held Thursday, May 1, 2008, from 6 to 8 p.m. at airMarketing, 3419 East University Drive, in Phoenix. Admission is $20 for members and $30 for nonmembers.

More information about SEMPO AZ, its events and speakers is available at Membership information is available at

SEMPO AZ is a local working group of SEMPO — the Search Engine Marketing Professionals Organization and its mission is to provide support to those in the Arizona market involved in and interested in search engine marketing. SEMPO AZ’s aim is to provide its members with networking opportunities, training and industry best practices.

About Microsoft Advertiser & Publisher Solutions
Microsoft Advertiser & Publisher Solutions (APS) provides world-class advertising platforms and tools for advertisers, agencies and publishers. Its mission is to make buying and selling media simpler, smarter and more cost-effective across media and devices in the Microsoft network of properties and beyond. The APS portfolio includes Microsoft adCenter, Atlas, DRIVEpm, Massive and ScreenTonic. APS businesses span search, display and emerging media including mobile, gaming, video on demand, and IPTV. To learn more, visit

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


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