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Robson’s Newest Active Adult Community Installs Artificial Turf from ForeverLawn® in Model Village

April 24, 2008 (Tucson, AZ) – In an aerial photo just north of Tucson, nine patches of bright green stand apart from the brown desert. The new Robson Communities development, SaddleBrooke Ranch, has installed artificial grass from ForeverLawn® into the nine homes making up its model village. Arizona’s recently developed active adult community chose ForeverLawn to offset the cost of future maintenance and help sell more homes upfront.

Instead of seeding in the spring and winter months, watering the lawns daily, paying for mowing and trimming and covering year-round care during the life of the model village, Terry Loutzenheiser, vice president of construction for Robson Communities, felt the company could reduce maintenance costs by installing an artificial, life-like turf from ForeverLawn. “We felt it would be of great value to our new model complex to have a good lawn appearance,” said Terry. He added that the aesthetic benefits and cost-savings in the long-run far outweighed the initial cost of the product.

ForeverLawn turf helps lower water bills, especially in dry Western states, and conserves resources as summer heats up and water bills skyrocket to keep lawns maintained and looking nice. It is estimated that ForeverLawn installations have reduced water used in landscapes by hundreds of millions of gallons over the past few years by saving water that would have otherwise been used to water natural lawns.

In addition to water savings, ForeverLawn installations eliminate the need for personal lawn maintenance and the cost for utilizing these services. The cost savings from maintenance and water usage were enough to convince Loutzenheiser.

“Because we used artificial turf from ForeverLawn, our company will save money in the long run,” Terry explained. “As the model village expends its life, the money we paid upfront for the product will be less than we would have spent to maintain the yards,” he added. Terry has received many favorable comments from potential buyers on the appearance of the model lawns. In fact, he enjoyed the lawn so much, he had some installed in his own home. “It’s maintenance free and good looking all the time,” he explained.

In addition to saving money, Terry said the installation process with ForeverLawn was excellent. ForeverLawn developed a relationship with Robson Communities through a landscape artist who recommended their product. “ForeverLawn did everything we asked very professionally and thoroughly,” Loutzenheiser said. “They adjusted well to our construction schedule and the product looks great in our yards,” he added.

For more information about ForeverLawn line of products, visit the web site at, or call Mike Alexander at 480-726-2411.

About ForeverLawn

ForeverLawn provides innovative synthetic grass products to create better landscapes worldwide. In areas where real grass is difficult to grow or maintain—due to high traffic or poor conditions—ForeverLawn offers a natural-looking alternative that is beautiful, functional, and durable. In addition to its landscape lines, ForeverLawn also offers specialty products including K9Grass, SportsGrass, Playground Grass, and GolfGreens. ForeverLawn—Grass without limits.


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