Scottrade Marketing Team Expands: Online Firm Adds Sam Yount as Manager of Advertising Strategy
St. Louis.– Scottrade, a leading branch-supported online investment firm has hired Sam Yount to oversee the firm’s online marketing strategy. He will report directly to the Chief Marketing Officer and will be located at the firm’s headquarters in St. Louis.
As Manager of Advertising Strategy, Yount is responsible for Scottrade’s Internet display advertising, search marketing, and social media, as well as all online marketing analytics. Sam has worked with Scottrade as a consultant and advertising strategist while with St. Louis-based Brighton for the past two years.
“We have a great relationship with Brighton and are very pleased he was able to join the Scottrade team,” said Chris X. Moloney, Scottrade’s Chief Marketing Officer. “Sam exhibits a unique blend of innovation and dedication. He has helped create a very scientific discipline around the management of Scottrade’s online advertising.”
Scottrade consistently ranks as one of the top 10 Internet advertisers in the U.S., according to Nielsen NetRatings and TNS Media Intelligence.
Before joining Scottrade, Yount was the Manager of Interactive Solutions for Brighton, a St. Louis-based marketing and advertising firm. He has over five years of experience in the marketing and advertising industry and received a bachelor’s degree in sociology from the University of Chicago.
“Online marketing has been central to Scottrade’s continued growth,” Yount said. “Scottrade offers incredible value and great customer service. Online advertising is an ideal way to share that message.”
Additionally, Scottrade announced the addition of two other associates to the marketing team. Ryan Miano has been added as Marketing Content Editor and will oversee all marketing-related content, including www.scottrade.com. Ryan comes to Scottrade from WRAL New Media in Raleigh, N.C.
The firm also added John Seitz to lead creative and design for the company. Seitz comes to Scottrade from Krames in San Francisco where he led print design.
“We’re pleased to have added great talent and depth to our marketing team from across the country and we will continue grow and seek out marketing talent,” Moloney added.
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