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Singapore office to support Arantech’s growing Asia-Pacific CEM customer base


Dublin/Singapore, 24 April 2008 - Leading mobile communications industry software company and pioneer of Customer Experience Management (CEM), Arantech, has opened a regional office in Singapore, which will support the company’s rapid expansion to keep pace with the global mobile industry’s rapidly increasing understanding and use of CEM.

The Singapore office will be responsible for regional sales and handling regional client enquiries for both existing and future customers in the Asia-Pacific (AP) region.

Headed by Regional Director for the Asia Pacific, Simon Hudson, the office staff will include Anthony Hogan, Technical Director (APAC), who has eight years of experience in the AP region. Previously at Arantech Japan, where he managed the roll-out of the company’s CEM system, touchpoint, into Softbank’s UMTS network, Hogan will be part of the Singapore pre-sales team covering the Asia Pacific.

Simon Hudson, commented, “Centralising a key sales team in Singapore gives Arantech a distinct advantage, as the country is a hub for the whole Asia Pacific. Both existing and potential customers in the region are really starting to understand the CEM concept and what it means in terms of customer satisfaction, increased revenues and service quality assurance.

“Having a local presence,” Hudson added, “sends out the right message to operators that we are serious about the Asia-Pacific Region and are here to stay in order to help local operators take advantage of the surge in CEM uptake that has already gripped the rest of the world.”

Brendan McDonagh, Arantech CEO, said, “The mobile industry’s use of customer-centric CEM solutions and processes is growing at a fast rate. The understanding of what a CEM implementation can mean for their networks is increasing amongst regional Asia-Pacific operators and now is an ideal time to open this regional office.”


Notes for editors
About CEM and touchpoint
Founded in 1999, Arantech is the premier provider of Customer Experience Management (CEM) systems to communications service providers worldwide.

Arantech’s CEM solution radically transforms not only the way that operators service their customers but also the way their internal organisations respond to customer needs. This has made touchpoint™ both a catalyst for cultural change and a transformational force for its customers in terms of revenue and operational practice issues or network issues.

Arantech has defined CEM as the ability to proactively monitor and manage, in real time, the lifecycle experience of every customer that comes into contact with the business and operational platforms of a communications provider. CEM manages the experience of an entire brand offering, monitoring customers at every point where they touch the business.

touchpoint is Arantech’s CEM solution that delivers actionable business and technical options that enable mobile operators to proactively monitor and manage customers, providing a 360-degree view of all customers, all the time, in real time, over any network or device.

touchpoint provides a simple proactive approach to first-line customer management and selling, supporting any network, service or device type, through its touchpoint 360-degree desktop portal. It also enables tight integration, via APIs, to other BSS and OSS systems like customer care, service management and performance management, providing these systems with a high level of customer-centric capability.

Arantech is the customer experience management specialist within the wireless industry, and is actively broadening its reach into other channels of digital service delivery, such as fixed-line broadband and mobile convergence.

About Arantech –
Headquartered in Dublin, Ireland, Arantech supplies its touchpoint solution and a range of CEM consultancy services to help customers derive maximum benefit from their existing network customer and service management systems. Arantech customers include mobile operators from four of the largest mobile operator groups in the world, serving in excess of 140 million mobile subscribers. The company has offices in Australia, Italy, Japan, Spain, the UK, the USA and Singapore.

For more information, contact:
Annette Rochford
Marketing Manager
Tel: +353 1 210 0100

In Singapore, contact:
Simon Hudson
Regional Director APAC
1 Raffles Place #20-02
OUB Centre
Singapore 048616
Tel: +6567357996
Fax: +6567 330291


 New Arantech Office
 Arantech Singapore Office
 Singapore Office

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