Vantrix Teams Up with Tier 1 Mobile Operator in Europe to Launch the World’s Most Advanced Mobile TV Service
Vantrix, a leading provider of mobile content delivery solutions, announced today that it has been selected by a tier one European mobile operator to launch a mobile TV service of unprecedented quality.
This mobile TV service was commercially launched in February 2007 on a broad range of handsets via the operator’s own mobile Internet portal, and features a selection of favorite TV networks. Over the coming weeks, a premium version of the service will become available on many high-end devices through an interactive application and electronic programming guide that will greatly facilitate navigation. The programming line-up will be expanded to include additional TV channels, several radio channels, a dedicated channel featuring user generated videoclips, and access to live feeds from traffic cameras to assist drivers. This mobile TV service is powered by Vantrix Media Broadcaster, an end-to-end video streaming and delivery platform from Vantrix.
Daniel Torras, VP of Marketing and Product Strategy at Vantrix, outlined the company’s strategy with regards to mobile TV: “Our goal was to offer the most compelling mobile TV user experience to the largest possible number of users of this mobile operator. By delivering this new service via WAP as well as through a custom handset application, we are making sure that anyone can watch TV on their phone, regardless of the type of phone they have.”
Vantrix Media Broadcaster features an integrated streaming and transcoding engine that provides previously unattainable levels of scalability and monetization opportunities. By manipulating the video feeds as these are streamed, Vantrix Media Broadcaster can support thousands of simultaneous user connections to the same TV channel while accounting for a large variety of handset technical specifications, such as the streaming protocols, screen sizes, video codecs and formats from a single source feed. It can also dynamically insert and target many types of advertising, from video mid-rolls to graphic overlays.
Allan Benchetrit, President and CEO of Vantrix, described some of the technology breakthroughs that make this mobile TV service unique: “With this mobile TV service, we wanted to replicate the home TV experience that consumers are familiar with. Vantrix Media Broadcaster’s fast channel switching, for example, allows users to browse through TV channels quickly and easily, just like they do at home with their remote control. In addition, our dynamic bitrate adaptation technology ensures that there is no degradation in the video quality as users move to and from areas with different network capacity and congestion. Our partnership with this operator marks an important milestone in the European mobile TV landscape, and with mobile video in general.”
Vantrix makes video work. Our focus is to deliver the best customer experience on a mobile phone. Vantrix overcomes the technology hurdles of providing video on demand, live TV, video alerts, user-generated content, video share, and any other type of multimedia in mobile and other digital platforms. And we do it in a way that helps our customers choose and implement the right business model for their multimedia services. Leading mobile operators like Orange, T-Mobile, Zain, NTT DoCoMo and Cosmote already trust Vantrix to satisfy their mobile media needs. You shouldn’t have to worry about which mobile phones your customers have, and you shouldn’t have to compromise on how you deliver video and other media to them. Whether it’s on-deck or off-deck, premium-based or ad-supported, push or pull, we put video to work for you. Vantrix is headquartered in Montreal with offices in New York, London, Dubai and Bangalore. See the difference at www.vantrix.com.
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