Actavis fights dry skin in Romania
Generic pharmaceuticals company Actavis has introduced its popular range of Decubal skin products to Romania. Actavis, one of the world’s largest generic pharmaceuticals companies, has launched its Decubal skin cosmetics on the Romanian market.
Decubal is a range of 17 products dedicated to dry skin, and has already proven popular in several other countries across Europe.
The products are designed to care for the face, body, scalp and hair and were developed following long-term research collaboration with dermatologists in the Nordic countries. Debucal does not contain perfumes or preservatives and is recommended for people of all ages, male and female.
The launch event in Romania at the end of last month was opened with a short presentation of the brand’s history and development by Martin Reidar, International Business Manager OTC Actavis Group. An unconventional presentation of the products followed by Irina Nicolae, Product Manager Actavis in Romania.
Leading dermatologists, numerous pharmacists and representatives of the media attended the event where a unique fashion show revealed stylish accessories which were created for Decubal by the Romanian avant-garde designer Kristina Dragomir.
Decubal has already been launched by Actavis in other countries across Europe, including Bulgaria, the Baltics, Portugal and Iceland, as well as in the Scandinavian countries, where it has been a well known product range for years.
Actavis has established itself as one of the world’s leading manufacturers of generic pharmaceuticals, and specialises in researching, manufacturing and distributing new versions of generic drugs. Based in Iceland, the company employs 11,000 people in 40 countries around the world.
More information on Decubal and Actavis can be found at www.actavis.com
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