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Fujifilm Professional Films And Color Papers Win 2005 Hot1 Awards


Professional Photographer Magazine Recognizes Products as Best in Industry

Valhalla, NY - Fuji Photo Film U.S.A., Inc. is pleased to announce that its Fujichrome Velvia 100 Professional, Fujicolor Pro 160S and Pro 160C Color Negative films and Fujicolor Crystal Archive Professional Paper Super Type C and Super Type PD are recipients of this year’s Hot1 Awards presented by Professional Photographer Magazine.

These Fujifilm products have been recognized for their innovative technology and superior quality. Fujichrome Velvia 100 Professional gives photographers color saturation similar to Fujifilm Velvia 50 with the added advantages of higher ISO 100 speed and finer grain. Fujifilm’s Professional Color Negative films yield smooth skin tones, unprecedented neutral gray balance, exceptionally fine grain, and wide exposure latitude. They are optimized for digital scanning and printing systems, resulting in a smooth hybrid film/digital workflow. The Fujicolor Crystal Archive Professional Paper Super Type C and Super Type PD provide accurate color reproduction, brilliant whites and improved highlight detail, while retaining excellent resistance to light induced fade.

“These awards recognize Fujifilm’s commitment to offering today’s photographers innovative products with unique technology and the highest possible quality regardless of whether they are working with silver halide, digital or both,” said Christian Fridholm, Director of Marketing, Professional Films, Fuji Photo Film U.S.A., Inc.

Professional Photographer magazine’s Hot1 Awards are chosen based on innovation, overall quality and value for price. Awards are selected by a panel of working professional photographers and are one of the biggest product competitions in the industry, representing 60 categories from several hundred different companies.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at


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