Livra Panels Opens Office in Brazil as Online Research Adoption Grows Among Local Agencies
Livra Panels, a leading provider of online research services in Latin America, today announced the opening of an office in Sao Paulo, Brazil. The opening is part of a coordinated action plan to increase the company’s focus on Latin American research agencies.
Launched in 1999, the company has established itself as the leading online panel provider for the Latin American region, serving mostly European and North American clients. With over 5 years’ experience in conducting online surveys in Brazil, and owning the largest Brazilian online research panel, opening an office was a natural step to take. The company now has offices in Sao Paulo (Brazil), Buenos Aires (Argentina), Mexico City (Mexico) and London (UK).
In order to support this move, Livra Panels has appointed Joana Lacerda as Regional Director for Latin America. Miss Lacerda will be based in Buenos Aires at Livra Panel’s headquarters, where she will coordinate the Brazilian effort. She will be transferring from Livra’s London office where she has worked for over 8 years, playing an instrumental part in the company’s growth and expansion.
Diego Meller, co-founder of Livra Panels and Head of Sales and Marketing, explained: “Latin American agencies are finally starting to migrate to online research and we will be there to help them make the transition. This is a process that started over 2 years ago and Livra Panels has been right at the epicenter of this transformation. We believe that our leading position, 8 years of experience and our relentless commitment to quality and customer service will prove essential to the success of this next step. Joana is a pioneer of this industry and is perfectly suited to head this effort"
“Latin America is home to almost 10% of the world’s Internet users, and since most countries now have an Internet penetration of over 20%, this is no longer an issue. The time has come for market research agencies in the region to start taking advantage of the methodology that has transformed the industry in Europe and the USA.”
According to ESOMAR, over $ 1.2 billion were spent last year on Market Research in Latin America, but less than 2% of interviews were conducted online. The growth potential is tremendous.
About Livra Panels
Livra Panels is a leading provider of online research services in Latin America, serving many of the world’s leading market research agencies and global Fast Moving Consumer Goods Companies (FMCG). Livra runs online panels and consumer communities in over 10 countries. The company was founded in 1999 by Martín Añazco and Diego Meller, it currently has offices in Buenos Aires, Mexico and London.
- Contact Information
- Joana Lacerda
- Regional Director for Latin America
- Livra Panels
- Contact via E-mail
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