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12th Annual Webby Awards Recognizes Cellufun as Shortlisted Nominee for Best Mobile Gaming Site


WEBWIRE

Mobile Gaming Community with a Social Networking Twist is a Finalist for “Oscars of the Internet”

NEW YORK, NY – APRIL 16, 2008 - The 12th Annual Webby Awards, the leading international honors for the Web and mobile Web, has nominated Cellufun for the Best Mobile Gaming Site of 2008. Cellufun is the leading multiplayer mobile gaming community, which also recently won the award for Best Mobile Game at the Global Mobile Awards at the Mobile World Congress in Barcelona.

Cellufun’s mobile game community, which has grown 500% in the last year to five million unique visitors and over 60 million monthly pageviews, includes award-winning, community-engaging games, such as Call of the Pharaoh, a pyramid scheme-based game that requires the cooperation and assistance of other players to win, and The Mobile Ring, a political boxing game which pits Barack Obama v. Hillary Clinton and has attracted over two million mobile boxing matches since launch. Cellufun’s mobile gaming community has a social networking twist, offering games that are designed for multiple players or completing the gaming experience together.

“We are honored to be selected as one of the finalists for the Webby Awards,” said Steve Dacek, COO and co-founder of Cellufun. “This recognition validates the mobile audience’s desire for free, quality, creative mobile games with a social aspect.”

Hailed as the “Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video, and mobile Websites. The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 550-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA’s Chief Bob Greenberg, ”Simpson’s" creator Matt Groening, Arianna Huffington and Harvey Weinstein.

“The Webby Awards honors the outstanding Websites that are setting the standards for the Internet,” said David-Michel Davies, executive director of The Webby Awards. “Cellufun’s Webby Award nomination is a testament to the skill, ingenuity and vision of its creators.”

From now through May 1st, online fans around the world can cast their own votes for Cellufun in The Webby People’s Voice Awards, presented by Nokia, at http://pv.webbyawards.com.

The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states. Winners will be announced on May 6, 2008 and honored at a star-studded gala in New York City on June 10th.

About Cellufun, Inc.
Cellufun is the world’s mobile playground, providing casual, connected and multiplayer games for existing and next-generation, Web-enabled mobile phones.

Cellufun has offered free, ad-supported mobile products since April 2006, delivering over four million downloads to consumers in 160 countries. Cellufun gamers can enjoy a variety of single-player games or join multi-player competitions from Sudoku and Chess, to casino games, arcade-style space battles and racing games. Consumers with Web-enabled phones can join Cellufun’s rapidly growing community by going to wap.cellufun.com.

About The Webby Awards
Hailed as the "Oscars of the Internet” by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, interactive advertising, online film and video and mobile web sites. Established in 1996, the 12th Annual Webby Awards received a record 9,500 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include Adobe, The Creative Group, .ORG, The Barbarian Group, Level3, Adweek, Fortune, Variety, Wired, IDG: Brightcove, PricewaterhouseCoopers, 2advanced.Net, KobeMail and Museum of the Moving Image.



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