DHL Extends Partership With Los Angeles Dodgers
New Agreement Builds Upon Existing Programs between DHL and the Dodgers
DHL, the world’s leading global express delivery and logistics company, has entered a new multi-year agreement with the Los Angeles Dodgers, celebrating its 50th anniversary this season, to continue as the team¿s Official Express Delivery and Logistics Provider through the 2010 baseball season.
Under the agreement, DHL remains the exclusive provider of domestic and international shipping services for the team. The deal provides for extensive branding and promotional opportunities including DHL in-stadium signage in the Dodgers’ and visitor’s bullpens; DHL courier delivery to a lucky fan in the stands at six home games throughout the season; a DHL promotional night complete with a co-branded DHL/Dodgers key chain fan giveaway and the ceremonial first pitch at the Dodgers game on June 6, 2008; and additional in-stadium hospitality and event access opportunities for DHL employees and customers.
“DHL has an extensive employee and operational presence in Southern California,” said Karen M. Jones, Senior Vice President, Corporate Marketing & Communications, at DHL Express. “This ongoing partnership with the Dodgers broadens our local marketing activities and showcases DHL’s continued commitment to the community by engaging our local employees, customers and fans this season in celebrating 50 years of Dodgers baseball in Los Angeles.”
DHL has more than 1,200 employees across Los Angeles and the surrounding area, including more than 450 employees at its air and ground hub at March Air Reserve Base in Riverside, California. DHL’s sponsorship alliance with the Dodgers provides opportunities to recognize and reward local employees for outstanding performance and demonstrated commitment to customer service throughout the year.
“The Dodgers are pleased that DHL will return as a partner during our 50th Anniversary season,” said Steve Spartin, Vice President, Partnership & Consumer Development.“We look forward to working with DHL for years to come because, like us, they believe in delivering the most enjoyable experience for our fans.”
DHL is entering its fourth season as an official sponsor of Major League Baseball(R), serving as the Official Express Delivery and Logistics Provider of Major League Baseball and MLB.com(R). In addition to the Los Angeles Dodgers, DHL has individual team sponsorship alliances with the Boston Red Sox, New York Mets, Atlanta Braves, San Francisco Giants, Cincinnati Reds and Cleveland Indians.
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