‘No Google Ad Landing Page Left Behind’ with Keynote Systems’ SEM Landing Page Performance Reports – Improve Your Search Ranking
* ‘Time to Load’ Takes on Critical Importance as Google Moves to Incorporate Landing Page Load Time into Overall Quality Score
* Keynote Introduces SEM Landing Page Performance Reports for Your Site Delivered on a Daily, Weekly and Monthly Basis
* Remediation Suggestions for Performance Improvement Provided as Part of Keynote’s On-Demand Service
AD:TECH, SAN FRANCISCO, CALIF.— Keynote (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced Keynote SEM landing page performance reports. The new reports are a critical source of actionable performance data in response to Google’s implementation this month of ad page loading time as an important new factor of an ad’s overall Quality Score, a dynamic variable calculated by Google that uses multiple factors to discover how relevant an advertisers’ keywords are to their ad text and to a user’s search query.
Google’s Quality Score influences an advertisers’ position on Google and the Google Network. It also partly determines an advertisers’ keyword minimum bid. In general, the higher an advertisers’ Quality Score, the better an advertisers’ ad position and the lower their minimum bids. Google’s Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. Relevant ads earn more clicks, appear in a higher position and bring online advertisers’ the most success. Google has announced that landing page load time is being incorporated into the Quality Score to improve the overall user experience and says users have the best experience when they don’t have to wait a long time for landing pages to load and that users are more likely to abandon landing pages that load slowly, which hurt an advertisers’ conversion rate.
“Marketers compulsively optimize SEM ad copy and bids to get the highest ranking within budget. Page load time performance is just the next frontier for search marketing,” said Anshu Agarwal, executive director of marketing at Keynote. “This change by Google elevates the performance imperative to the marketing suite – it’s not just for Web operations geeks anymore.”
Keynote SEM landing page performance reports measure the top landing pages on your site from the end user perspective in 10 U.S. metropolitan areas and provide daily metrics and alerts based on user defined thresholds. Keynote will translate technical metrics into actionable insights and provide tactical feedback on remediation opportunities.
Availability and Pricing
Keynote’s SEM landing page performance reports are available now. To setup a personal demo please visit: http://keynote.com/sfadtech
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