DIRECTV Deploys Motorola’s Technology to Offer Local TV Channels in Seven Cities
Motorola’s MPEG-4 video equipment allows satellite TV provider to centrally control TV signals for distribution around the country
NAB 2008 – LAS VEGAS – April 2008 – Motorola, Inc. (NYSE: MOT) today announced it is working with DIRECTV, Inc. (NASDAQ:DTV) on a deployment to offer local TV channels for its viewers in selected cities across the U.S. Using Motorola’s multiplexing and video compression technology, DIRECTV will process and transmit TV signals with advanced MPEG-4 technology.
DIRECTV has implemented Motorola’s encoders in each of seven cities to receive signals from local TV stations. Each encoder features a terrestrial receiver so that TV signals are received and converted to MPEG-4 in a single unit. The encoder transmits its signals to a Motorola multiplexer in DIRECTV’s Broadcast Center, where the signals from various encoders are packaged together and dispersed via satellite to DIRECTV’s customers. “We chose the Motorola MPEG4 encoder for its flexible inputs and muxing capability,” said Hanno Basse, DIRECTV vice president of Broadcast Systems Engineering.
“More service providers are looking to MPEG-4 to improve their video offerings and venture into next-generation services,” said Doug Means, vice president and general manager, IP Video Solutions, Home & Networks Mobility, Motorola. “Our deployment with DIRECTV is a perfect example of how Motorola can help service providers reap the benefits of MPEG-4 by enabling the delivery of high-quality content and improving the experience of their customers.”
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