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Signiant and Virtual Media Partner to Provide Turnkey Digital Media Distribution Service


Industry experts join forces to address customers’ digital content distribution needs

BURLINGTON, MA. —Signiant® Inc., the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, today announced a strategic partnership with Virtual Media, a systems integrator and provider of non-linear digital editing solutions for post-production facilities and broadcast networks. The partnership, called SigNet, enables customers to implement a digital media distribution solution in real-time with their existing network infrastructure.

Together, Signiant and Virtual Media will address the challenges that companies are facing as they attempt to deliver and coordinate the movement of digital media to multiple distribution venues, and to monetize that content. Virtual will host the Signiant-powered solution, providing customers with a turnkey digital media distribution solution on-demand.

“Virtual Media is a first-class services organization with a reputation among leaders in the media and entertainment industry as a trusted advisor and partner,” said Rick Cramer, senior vice president, global operations, Signiant, Inc. “We’re delighted to have formed this alliance with Virtual to offer our customers an integrated, on-demand solution to address their digital media needs.”

As content size increases with multiple file formats, and time-to-market pressure intensifies, media and entertainment companies need to deliver their digital content to locations around the world, at any time of the day, without incurring the costly outages or delay that result from sending large files over the public Internet. This partnership provides a secure, hosted alternative for the management, acceleration and automation of digital media distribution.

“Media and entertainment companies generally don’t have the large capital expenditures needed to support end-to-end workflows and speedy digital content distribution,” said Scott Greenberg, CEO, Virtual Media. “By partnering with Signiant, we are able to provide our customers with a reliable, hosted solution that ensures their content gets to the right place, at the right time, without the cost and complexity that comes with managing a proprietary network solution.”


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