Kroger Customers and Associates Raise $9.4 Million To Support Their Own Communities Through Salvation Army’s Red Kettle Campaign
CINCINNATI, Ohio. – Customers and associates of The Kroger Co. (NYSE: KR) and its family of stores raised $9.4 million to support The Salvation Army’s annual Red Kettle campaign during the 2007-2008 holiday season. The total represents an increase of 16 percent over the $8.1 million raised last year, and it contributed to the record $118 million raised by the Salvation Army overall.
“Kroger is an essential retail partner for The Salvation Army and we appreciate the long-standing commitment the company has demonstrated to helping those in need,” said Major George Hood, National Community Relations Secretary for The Salvation Army. “We could not provide critical services to thousands of poor and underprivileged people in this country without the generous donations of time and money from Kroger customers and associates.”
As part of Kroger’s effort, kettles were placed in front of Kroger’s family of stores in 31 states. The kettles were staffed by Salvation Army volunteers, including many Kroger associates. The Salvation Army estimates that 25,000 bell ringers participate in the Red Kettle campaign annually. About 83 cents of every dollar is used on direct social services to people in need, well above the industry standard.
The Salvation Army uses funds raised through the Red Kettle campaign to provide assistance to more than 29,000 people in 5,000 communities across the country. All of the donations stay local to the community in which they were given.
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