Platform-A’s Advertising.com Launches a Self-Service Solution for Publishers
AOL today announced that Advertising.com is launching PubAccess, a Web-based, self-serve interface for publishers to join the Advertising.com network. PubAccess is designed for small publishers to easily manage the advertisements displayed on their sites (http://www.pubaccess.com). The solution combines the control and simplicity of a self-service interface with the quality and technology advantages of the Advertising.com network.
With network approval, PubAccess provides publishers with more control over the inventory they place within the Advertising.com display network by allowing them to block advertisers and categories, pull tags and view activity reports. In addition, by using PubAccess, publishers’ inventory will be optimized by Advertising.com’s AdLearn technology, providing greater revenue and payouts. Publishers will also benefit from Platform-A’s premium advertiser base and experienced sales force.
“Until now, smaller publishers didn’t have a lot of options to receive CPM pricing for their display inventory,” says Lynda Clarizio, President of Platform-A. “PubAccess provides a scalable solution for the tens of thousands of quality publishers who want to join Advertising.com’s leading display ad network. Advertising.com continues to work hard to develop new products and monetization opportunities for the publisher community, and we are excited by the initial positive response we have received for PubAccess.”
“Quality and service is the key to PubAccess’ value,” says David Jacobs, Senior Vice President of Publisher Services at Advertising.com. “Without access to a network like ours, smaller publishers were limited in the types of advertisers they could attract. Now, with this tool, we can easily work with and service thousands of publishers, and they will have access to the same advertiser quality that our current publishers enjoy.”
PubAccess extends Platform-A’s efforts to help Web publishers more effectively monetize their ad inventory. In February, AOL acquired buy.at, a leading affiliate network that provides a platform for performance-based e-commerce marketing programs to advertisers and publishers. In addition, Advertising.com recently launched WidgNet, a service that monetizes and supports widget developers and their inventory.
PubAccess and PubAccess.com will debut next week at the ad:tech conference, Booth #6266, in San Francisco. Publishers will be able to join the network at the show from a dozen computers at the Advertising.com Cyber Café Exhibit.
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