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BASF at the in-cosmetics trade fair in Amsterdam


BASF is to present its extensive expertise in cosmetics and personal care at the in-cosmetics show taking place in Amsterdam, the Netherlands from April 15-17. The company’s presentation at this international trade fair for cosmetic starting materials and ingredients is located at Stand F 180. More than 400 exhibitors from about 30 countries will be presenting at the show.
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Luviquat® Sensation: innovative polymer for shampoos and hair care products with excellent conditioning properties

Freshly washed hair should be easy to comb, but still have plenty of volume and a soft, natural feel after drying. Until now, combinations of various polymers and silicones were necessary to achieve those effects. Luviquat Sensation, the innovative shampoo polymer developed by BASF, now meets all those requirements at once. The polymer also has excellent handling features. While many polymers are provided in powdered form and need to be dissolved prior to formulating the product, Luviquat Sensation is a water-based solution that can be mixed directly into the shampoo formulation. It saves both time and money. Luviquat Sensation gets its first public airing at the in-cosmetics show.
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Reliable UV protection all day long

People want to stay healthy, youthful and wrinkle-free for as long as possible. One of the main prerequisites is effective protection from harmful UV radiation. Whatever formulation is used to achieve effective UV protection - crème, lotion, spray or oil – it needs to contain both UVA and UVB filters. The innovative BASF filter Uvinul® A Plus Granular provides reliable protection against harmful UVA radiation, and makes product formulation even easier. The high-performance photostable UVA filter is particularly suitable for end products with a high sun protection factor.
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Reflecks™: iridescent effect pigments for decorative cosmetics

Majestic colors and glittering effects: eye shadows, nail varnishes and lipsticks containing BASF Reflecks pigments are sure to attract attention. The effect pigments appear first in one color, then in another, depending on the angle of vision. End products containing Reflecks pigments shift from a gentle silky shimmer to metallic glitter and back. Reflecks effect pigments are perfect for creative cosmetic applications in line with the latest trends.

Personal Care Ingredients
Our assortment of personal care ingredients comprises UV filters, active ingredients, cosmetic polymers, surfactants and effect pigments. With that range of high quality products we are the partner of personal care industry in the areas of hair care, skin and sun care, oral care, body wash and shampoo and color cosmetics.


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