New Online Course Presents Fast Way for Businesses to Acquire Copywriting Skills and Build Profitability
Sydney, Australia, April 6, 2008 - Expert communication is vital for all businesses, because sales depend on the effectiveness of marketing communications. These in turn depend on the effectiveness of the copy. With many businesses moving more of their marketing online, there’s a real and growing shortage of expert copywriters.
Top copywriter Angela Booth has been writing copy for businesses for 30 years. She reports: “I’m booked months in advanced, and I’m not taking on any new copywriting clients, nor are many of my colleagues. We’re swamped.”
Because of this shortage of copywriters, businesses are postponing marketing campaigns, and in the current economic climate, this cuts into profits, because marketing drives sales.
Angela is also a copywriting teacher, so she decided that she would develop a copywriting course for business people which would enable marketing departments to handle 90 per cent of copywriting tasks in-house.
The course, “Copywriting Master Class - Ten Weeks to Copywriting Genius”, is conducted via email over ten weeks. It covers all areas of copywriting - advertising, direct response, Web copywriting, and public relations copywriting.
The course is based on Angela’s bestselling ebook-plus-coaching package “Seven Days To Easy Money: Copywriting Success”, which was created for writers who want to start and run their own copywriting services businesses. This package has been turning writers into copywriter since 2002.
Angela reports she’s thrilled with the response to “Copywriting Master Class - Ten Weeks to Copywriting Genius”. She offers coaching throughout the ten weeks, so that students can put their new skills to work immediately.
Angela says, “While businesses will continue to out-source some specialist copywriting to experts, Copywriting Master Class helps them to schedule and carry out most marketing campaigns at any time, because they’ve got the skills they need in-house.”
Angela Booth is a top copywriter and copywriting teacher who’s been writing copy for 30 years. Her clients include major companies as well as small businesses. Contact her for more information on “Copywriting Master Class - Ten Weeks to Copywriting Genius”.
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