Lawyers learn how to harness the power of web 2.0 with podcasting, SEO websites, and blogging
Lawyers learn how to harness the power of web 2.0 with podcasting, SEO websites, and blogging.
Anaheim, CA., April 4th, 2008. Lawyers learn to “Rise above the Noise” by using a combination of podcasting, blogging and search engine optimized websites, as taught by Peter Brusso of podcastingforlawyers.com. Lawyers learn the marketing secrets and benefits of a web based, or web 2.0 social media, approach to differentiate them from their competitors. This strategy takes three independent disciplines and forms a powerful approach that gets fantastic results.
All three disciplines have their unique affect on marketing but it’s the combination and cross-pollination that yield results. Using a distinct combination of the three tied with a basic strategy is the key to this approach. Anyone who is looking to market on the web should be interested in this strategy.
Podcastingforlawyers.com starts with SEO techniques that are put into their clients marketing materials, regardless of the type of material. It’s all about being relevant to search queries, says the CEO Peter Brusso. If you approach marketing with the eye of “relevance” it makes your marketing easy, fruitful, and welcome on the Internet.
87 percent of the people who need something start searching for that “something” on the web. Thus if your marketing isn’t web 2.0 friendly then you will be lost in the noise of all the information on the Internet. Mr. Brusso starts with SEO and then moves that into podcasting, blogging, and his clients’ websites. The podcasting creates what is known as “subject matter experts” of his clients. Once his clients are found they are then moved into a “slightly famous” role for their viewers. This technique produces a tagline “Where legends are made”, and it does just that.
A living example: Helene Wasserman of Ford and Harrison LLP used this technique to become very well known in her industry of employment law. She used it to rise up to “stardom” in the large legal firm she belongs. Now, she is now asked for interviews (from websites, the print media, and national magazines), and her podcasts shape many of the interviews she is asked to give. She is now quoted as a “high profile employment law attorney”. This title was used by one of the interviewers who was very impressed with her podcast site (employerhelpcast.blip.tv), topic mater, and expertise. This only happened because of use of the unique strategy to “rise above the noise” developed by Mr. Brusso.
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