Core Logic establishes solution center to strengthen business in China
* Core Logic establishes solution center in Shanghai, China
* Customized business system needed for rapidly changing Chinese market
* Core Logic addresses the Chinese market by planning, developing, and stabilizing dedicated platforms for the Chinese market at the China Solution Center
* Core Logic pursues active localization in the Chinese market
Seoul, Korea . - Koreaís leading fabless semiconductor manufacturer, Core Logic (CEO Ki-soo Hwang; www.corelogic.co.kr), announced on Tuesday (April 1st) that it will establish a solution center in Shanghai to vitalize its business in the Chinese market.
Under the judgment that China is an important hub market to secure competitiveness in the global marketplace through diversification of overseas clients from its focus on local customers, Core Logic has been actively pursuing entry into the Chinese market using its knowledge and experience in mobile SoC (System on Chip) for not only the handset business but its mobile digital consumer business as well. Nevertheless, a customized business system for the Chinese market has been desperately needed due to rapid changes in the Chinese market.
Local design houses in China and brand markets which Core Logic traditionally showed strength in is now gradually declining and Chinese companies are growing fast in the fast developing grey market in China, so Core Logic plans to address the Chinese market in a different fashion than before. The low-end multimedia market is disappearing all together and other markets are forced into serious price competition with cheap Chinese solutions. Also, the mid-end and high-end multimedia markets may be big in size, but are dominated by Chinese companies.
Under this current situation, Core Logic is setting itself apart in the high-functional multimedia segment which is difficult for Chinese companies to offer in the short-term, and plans to supply turnkey platform development and solutions in consideration of market size and business possibilities for the mid and long-term. Core Logicís Shanghai Solution Center will have a dedicated platform that can appeal to the Chinese market. This platform will be planned, developed, and stabilized directly in China to assist Core Logicís venture into the Chinese market.
With the solution center, Core Logic can overcome the limitations in its current business process which is dependent on the head office for solutions development and can capture the Chinese market which is dominated by Chinese companies through providing turnkey solutions. Also, Core Logic plans to engage the Chinese market actively by strengthening its local platform planning capabilities apart from previous sales and marketing efforts centered on the operation of a Chinese branch.
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