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Arantech opens office in Italy to support global surge in CEM


Dublin/Milan, 4 April 2008 - Leading mobile communications industry software company and pioneer of Customer Experience Management (CEM), Arantech, has opened a regional office in Italy to keep pace with the global mobile industry’s rapidly increasing understanding and use of CEM.
Based in Milan, the Italian office will provide sales and operational support activities for new and existing clients across Southern Europe. Headed by Luigi Spina, responsible for South Europe Sales, the office staff will also include Pre-sales System Consultant, Diego Vola.
Luigi Spina said, “It is extremely important to have a local representative in order to properly understand operators’ processes and needs. CEM is an important and strategic investment and operator clients benefit greatly from having a local representative who will help them from initial evaluation phases up to the actual solution delivery and implementation.”
Brendan McDonagh, Arantech CEO, said, “Keeping pace with the mobile industry’s rapidly growing use of customer-centric CEM solutions and processes means opening more offices around the world to make sure our sales and support teams can meet the demanding requirements of mobile operators anywhere in the world, fast. As the industry’s CEM pioneer, these are exciting times for Arantech.”


Notes for editors
About CEM and touchpoint
Founded in 1999, Arantech is the premier provider of Customer Experience Management (CEM) systems to communications service providers worldwide.

Arantech’s CEM solution radically transforms not only the way that operators service their customers but also the way their internal organisations respond to customer needs. This has made touchpoint™ both a catalyst for cultural change and a transformational force for its customers in terms of revenue and operational practice issues or network issues.

Arantech has defined CEM as the ability to proactively monitor and manage, in real time, the lifecycle experience of every customer that comes into contact with the business and operational platforms of a communications provider. CEM manages the experience of an entire brand offering, monitoring customers at every point where they touch the business.

touchpoint is Arantech’s CEM solution that delivers actionable business and technical options that enable mobile operators to proactively monitor and manage customers, providing a 360-degree view of all customers, all the time, in real time, over any network or device.

touchpoint provides a simple proactive approach to first-line customer management and selling, supporting any network, service or device type, through its touchpoint 360-degree desktop portal. It also enables tight integration, via APIs, to other BSS and OSS systems like customer care, service management and performance management, providing these systems with a high level of customer-centric capability.

Arantech is the customer experience management specialist within the wireless industry, and is actively broadening its reach into other channels of digital service delivery, such as fixed-line broadband and mobile convergence.

About Arantech –
Headquartered in Dublin, Ireland, Arantech supplies its touchpoint solution and a range of CEM consultancy services to help customers derive maximum benefit from their existing network customer and service management systems. Arantech customers include mobile operators from four of the largest mobile operator groups in the world, serving in excess of 140 million mobile subscribers. The company has offices in Australia, Italy, Japan, Spain, the UK, the USA and Singapore.

For more information, contact:
Annette Rochford
Marketing Manager
Tel: +353 1 210 0100

In Milan, Italy, contact:
Luigi Spina
Via Giovanni da Udine 34
20156 Milan
Tel: +39 02 3809 3201
Fax: +39 02 3809 3202


 Arantech CEM
 Customer Experience

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