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Shanghai Unicom Enhances its Mobile Data Commercial Service with Motorola SDP


Motorola, Inc. (NYSE: MOT) announced today the signing of a commercial contract with Shanghai Branch Company of China Unicom Co., Ltd. (Shanghai Unicom), for building the first comprehensive Value-Added Service Platform (VASP) for Shanghai Unicom using Motorola’s GAMA (Global Applications Management Architecture) Service Delivery Platform (SDP). This cooperation, which marks Motorola’s entrance into the region’s service provider data applications management market, aims to strengthen the telecommunications service provider’s service creation, delivery and management capabilities for mobile data applications.

GAMA is a major element of Motorola’s comprehensive set of offerings for the service delivery solutions space. With Motorola’s GAMA service enabling solution, Shanghai Unicom’s VASP will simplify the current integration and future delivery of data applications through combination services, automated governance, value chain management and consistent user identity. End-user experience will be enhanced through single sign-on across all data services, and with the fast roll out of a wide range of value-added services and applications by leveraging existing service capabilities (messaging, location, browsing and push services, etc.).

As part of the contract, Motorola will provide servers, network equipment and GAMA software customized for Shanghai Unicom. Motorola Global Services professionals will support the modification of its legacy systems such as content downloading system, WAP and LBS (Location Based Service) platforms and the integration of VASP with Shanghai Unicom’s existing network environment and its BSS (Business Support Systems).

“As a comprehensive services delivery and management platform, GAMA allows Shanghai Unicom to launch new services over their existing devices and network which can then be easily adapted for future upgrades,” said T.K. Ng, general manager of Motorola Global Services, Motorola China Home & Networks Mobility, “We are honored to provide GAMA to Shanghai Unicom. This contract reinforces Motorola’s leading position in China market.”

“Shanghai Unicom is committed to providing innovative and personalized end-user multimedia services to our customers and ensuring the use of cutting-edge technology and service delivery solutions,” said Mr. Zhao Le, general manager of Shanghai Unicom, “We are pleased to have a strong solution provider like Motorola behind us as we roll out new applications for our customers. With Motorola’s support, we are confident that we will meet our customers’ expectations.”

Motorola’s GAMA is an end-to-end solution designed to deliver consistent service delivery and management environment simplifying deployment, minimizing customer’s integration requirements, and maximizing the value of customer’s assets. It enables service providers such as Shanghai Unicom to deliver compelling value-added services and personalized content to subscribers with great agility and flexibility. Motorola GAMA is part of Motorola’s Service Delivery Platform solutions for service providers. For more information please visit:


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