Nokia wins Frost & Sullivan Award for Mobile Advertising
Espoo, Finland - Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company’s position as one of the pioneers and continued leaders of the mobile advertising industry.
Nokia acquired mobile advertising leader, Enpocket, in October 2007 and continues to leverage Enpocket’s ground-breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network, allowing the company to provide mobile advertising solutions to some of the biggest brand advertisers around the world.
“Nokia continues to drive innovation in the U.S. Mobile Advertising industry and remains the preferred partner of mobile operators, advertisers and content publishers,” said Frost & Sullivan Senior Industry Analyst Vikrant Gandhi. “The company has been a key partner of Sprint’s pioneering mobile advertising initiative and plays a central role in ad-enabling Sprint’s mobile properties and powering the Sprint Mobile Media Network.”
Nokia enables advertisers to place ads on publisher and operator mobile Web pages, as well as Nokia properties, representing a global consumer reach of more than 100 million mobile consumers. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands.
“We’re pleased to accept this award from Frost & Sullivan,” said Mike Baker, VP and head of Nokia Interactive. “We are committed to building a mobile advertising ecosystem that provides advertisers with a high- performaning and measurable medium for reaching their target audience while ensuring a relevant and respectful advertising experience for consumers.”
Frost & Sullivan Mobility Awards recognize outstanding industry achievements by presenting awards to top companies in a variety of Mobile & Wireless markets. The Mobility Awards recognize the diligence, perseverance, and dedication required to develop successful products, services, technologies, and solutions that have demonstrated unparalleled excellence in the increasingly competitive global marketplace. These Awards recognize superior planning and execution of product launches, technological innovations, distribution strategies, mergers and acquisitions, and strategic alliances. A host of other crucial marketing factors such as leadership, strategy, service, innovation, integration, and development are also recognized. Frost & Sullivan presents Mobility Awards in recognition of companies that endeavored to make a positive contribution to the Mobile & Wireless market.
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