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Global expansion continues for D2F


Whatever the state of the economy and however hard the credit crunch is biting, there will always be opportunities for international trade if the product or service on offer is good enough and brings enough benefits to the end user. A good example of this philosophy is the rapid expansion of florist2florist’s web-based (d2f) initiative, which is rapidly finding favour in Europe and, perhaps more surprisingly, across the pond in America.

Back in February, F&WB brought you the news that florist2florist had joined forces with the USA’s Wholesale Florist & Florist Supplier Association (WF&FSA) to form a partnership that would see the company’s website initiative launched in North America. Since then, things have moved forward, with the d2f website service officially launched at the start of a two-day wholesale convention in Tampa, Florida.

“It was incredible,” said florist2florist’s Simon Stirling. “Having the opportunity to present the initiative to 220 top wholesalers from all over the US and Canada was a once in a lifetime opportunity. Thankfully it all went well.”

During the convention, numerous big name wholesalers signed up to promote d2f to their customers, with one forward-thinking business, flower logistics and wholesale expert Armellini industries, even bringing in a fully liveried d2f promotional truck.

“The reason wholesalers are promoting d2f is because they believe an order at 100% improves profitability and cash flow for their customers,” added Simon. “They believe d2f has the potential to strengthen the industry, which is why many other wholesalers are planning to follow the lead of Armellini and pledging to sign write trucks with d2f themselves. Others have told us they will stick on the d2f truck stickers, whilst WF&FSA are providing point of sale literature, van stickers and posters to wholesalers.”

Simon continues: “It’s very pleasing to see the number of sign-ups from USA and Canada since the exhibition. The increased number of florists in different countries strengthens the overall position of the site for every florist, regardless of location.”

More information
For those interested in joining d2f, you’ll be pleased to hear that a 12-month registration still costs just around $200 (depending on your country)

For more information, call +44 (0) 1204 452000 or log on to either or


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